宗馥莉已回归娃哈哈

Core Insights - The recent developments surrounding Wahaha indicate a significant shift, with Zong Fuli returning to work as the president of Hongsheng Beverage Group, despite previously resigning from her roles at Wahaha Group [1][3] - Hongsheng Group has confirmed that it will continue to use the "Wahaha" brand until 2026, as communicated to distributors [1][3] - Zong Fuli's independent brand "Wawa Xiaozong" is currently on hold, while the "Wahaha" brand remains active [1] Group 1: Management Changes - Zong Fuli submitted her resignation to the board on July 24, 2024, citing questions from local government and shareholders regarding her management after the passing of Zong Qinghou [3] - A week later, on July 31, Wahaha announced that Zong Fuli would continue her management duties, but she resigned again on October 10, 2025, with no indication of returning this time [3] - The recent resignation is reportedly linked to issues with trademark usage compliance, leading her to focus on her independent brand [3][7] Group 2: Trademark and Brand Strategy - Hongsheng Beverage Group has filed numerous trademark applications for "Wawa Xiaozong" and related brands, covering various product categories [4] - The "Wawa Xiaozong" brand has launched its first product, "Nourishing Oolong Sugar-Free Tea," priced at 4 yuan, distinguishing itself from traditional Wahaha products [5] - The trademark transfer of "Wahaha" has faced challenges, as the group stated that any usage requires unanimous consent from all shareholders, complicating Zong Fuli's plans [7][8] Group 3: Historical Context and Market Implications - The ongoing trademark disputes echo past conflicts, notably the "Dava War" with Danone, which highlighted the complexities of brand ownership and control within the Wahaha ecosystem [8] - The current struggle over brand usage rights is not just a business dispute but also impacts industry dynamics and consumer sentiment, given Wahaha's established market presence [8]