Workflow
创新推出“家庭健康资产”平安健康险践行健康保险高质量发展之路

Core Viewpoint - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services, and aims to create a digital platform for health management [1][4][11] Group 1: Brand Upgrade and New System - The "Ping An Le Health" brand upgrade introduces a new health insurance service system that combines health insurance with medical services [1][4] - The upgraded client app will serve as a digital platform for health management, allowing customers to manage their health assets effectively [6][7] Group 2: Strategic Alignment with National Policies - The upgrade aligns with the national strategy of "Healthy China" and the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in the health insurance sector [4][11] - Ping An Health Insurance is committed to implementing the "three savings" philosophy, focusing on creating a hassle-free, time-efficient, and cost-effective health experience for customers [3][11] Group 3: Service Offerings - The new health insurance service system includes four key services: Active Living, Quality Medical Care, Digital Healing, and Long-term Protection, addressing various customer needs [6][11] - The digital platform will quantify health behaviors into valuable health assets, creating a closed-loop system that encourages family health management [7][11] Group 4: Social Responsibility and Community Engagement - Ping An Health Insurance is launching a series of health marketing activities to promote public health awareness and support the "Healthy China" initiative [8][10] - The company aims to leverage its resources to conduct various health activities, enhancing public health literacy and engagement [8][11]