Core Points - President Trump has announced the termination of all trade negotiations with Canada due to a controversial advertisement that criticized U.S. tariffs, which was sponsored by Ontario [1][12] - Canadian Prime Minister Mark Carney plans to double exports to countries outside the U.S. in response to the tariffs, indicating a shift in Canada's trade strategy [2][15] - Ontario Premier Doug Ford decided to pause the advertisement campaign after discussions with Carney, aiming to resume trade talks [3][4] Trade Relations - The advertisement, which featured former President Reagan's words, was intended to spark a conversation about the economic impact of tariffs on American workers and businesses [4][6] - The Ronald Reagan Presidential Foundation criticized the ad for misrepresenting Reagan's stance on tariffs and is considering legal action [8][9] - More than 75% of Canadian exports are directed to the U.S., with approximately $3.6 billion Canadian ($2.7 billion U.S.) worth of goods crossing the border daily [15] Economic Impact - Trump's tariffs have significantly affected Canada's auto sector, particularly in Ontario, leading to production shifts, such as Stellantis moving a production line from Ontario to Illinois [19] - Ontario's government allocated $54 million (about $75 million Canadian) for the advertisement campaign, which aired across multiple U.S. television stations [6][17] - The ongoing trade tensions and tariff policies have created a challenging environment for Canadian businesses, prompting a reevaluation of trade strategies [2][14]
‘I can play dirtier than they can, you know’: Trump’s fury at a Canadian ad about Reagan, tariffs and trade