雷军最近很焦虑：小米危机无关水军，而是自己不负责任的话术和承诺

Core Viewpoint - The crisis faced by Xiaomi is attributed to its own misleading marketing practices and failure to deliver on promises, rather than external attacks or "black public relations" [1][16]. Group 1: Marketing Practices - Xiaomi's marketing strategy relies heavily on bold claims and promises, often accompanied by fine print that undermines those claims, leading to consumer distrust [3][14]. - The company has been criticized for using phrases like "lifetime free data" while hiding limitations in small print, which is seen as deceptive [5][12]. - The reliance on exaggerated marketing language has resulted in a decline in consumer trust, as customers feel misled by the disparity between large claims and actual product performance [9][16]. Group 2: Consumer Trust and Product Issues - Xiaomi's history of poor customer service and product reliability has contributed to a growing dissatisfaction among consumers, who feel that their concerns are ignored [6][7]. - Recent product failures, such as issues with the Xiaomi SU7 vehicle, have further eroded consumer confidence, as the company has not adequately addressed safety concerns [9][11]. - The accumulation of broken promises and inadequate responses to consumer feedback has led to a significant decline in brand loyalty, with consumers increasingly skeptical of Xiaomi's commitments [16][18]. Group 3: Leadership and Accountability - The leadership, particularly Lei Jun, has been criticized for deflecting blame onto external factors instead of taking responsibility for the company's shortcomings [11][18]. - There is a call for the company to shift focus from grandiose marketing presentations to genuine product improvements and technical advancements [18]. - The ongoing reliance on marketing gimmicks rather than substantive product development is seen as a path to further decline in both sales and consumer trust [12][18].