SACL(SZ:000089) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-25 11:28Core Insights - Shenzhen Airport is transforming from a single transportation hub to a composite destination that combines transportation and high-end consumption, as evidenced by the introduction of new products like the AI robot priced between 300,000 to 800,000 yuan [1][10]. Group 1: New Store Openings - Nearly 60 new brands have opened in the Shenzhen Airport commercial area this year, including around 20 first-time brands, indicating a continuous expansion of the first-store matrix [2][12]. - The opening of Hermes' first domestic airport store in Terminal 3 features a full-category store design that reflects the coastal city characteristics of Shenzhen [4]. - Other luxury brands such as Dior and Prada have also established their first stores in the Shenzhen Airport commercial area [5]. Group 2: Diverse Brand Categories - The Shenzhen Airport commercial area has welcomed numerous first stores across various sectors, including consumer electronics, dining, and home fashion [6]. - Notable openings in consumer electronics include the first airport stores for Insta360 and DJI [7]. - In the dining sector, renowned brands like Wolfgang Puck and Jade Garden have opened their first airport locations [8]. - Fashion home brands such as Marsfield and Wedgwood have also chosen to establish their first stores at Shenzhen Airport [9]. Group 3: Economic and Demographic Trends - The rise of the "first-release economy" at Shenzhen Airport is attributed to its status as a core hub in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting high-net-worth individuals [11][12]. - In 2024, the airport is expected to handle 61.48 million passengers, with a 10.9% year-on-year increase in passenger throughput in the first half of the year [12]. - The number of inbound and outbound travelers at Shenzhen Airport has surpassed 5 million this year, marking a 22% increase compared to the previous year [12]. Group 4: Strategic Developments - The airport's extensive domestic and international flight network has been a significant factor in attracting high-net-worth travelers, with over 800 international flights weekly [13]. - The airport has also seen a 24.3% year-on-year increase in cross-border RMB transactions, amounting to 27.63 trillion yuan in the first half of the year [12]. - Shenzhen Airport is enhancing its facilities and services, including a 24-hour comprehensive service center for foreign visitors, to improve the shopping experience [14]. Group 5: Future Plans - Shenzhen Airport plans to continue exploring and deepening its "first-release economy" by introducing a wider variety of consumer formats [15].