Core Insights - The annual shopping festival "Double 11" has commenced, with banks actively participating by offering cashback, installment benefits, and exclusive discount coupons to capture consumer spending [1][2] - Banks aim to enhance both business and user value while strengthening long-term customer loyalty through differentiated welfare strategies [1] Group 1: Bank Promotions - Major banks such as Bank of China, China Merchants Bank, and Ping An Bank have launched promotional activities during "Double 11" [1][2] - Bank of China is offering a random discount of 5-20 yuan for payments over 1000 yuan on platforms like Taobao and Tmall [1] - China Merchants Bank's "Smash the Golden Egg for Daily Cashback" campaign runs from October 10 to November 15, offering up to 1111 yuan in cashback vouchers [2] Group 2: Payment Activation Strategies - Experts suggest that banks' promotional activities are a strategic move to create a closed-loop system for acquiring, activating, and retaining customers [7] - The fourth quarter is crucial for retail and credit card loan balances, with banks using interest-free installments to boost transaction volumes and fee income [7] - Banks are embedding their payment tools into consumer shopping processes through various incentives, aiming to increase usage frequency and user engagement [7][8] Group 3: Policy and Market Context - Recent policies from the Ministry of Commerce emphasize reducing personal consumption credit costs, with banks substituting subsidies for interest rate cuts to alleviate pressure on their operations [8] - The collaboration model among banks, platforms, and merchants is evolving, indicating that promotional subsidies will become a regular tool for retail banking [8]