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“驱蚊第一股”润本股份净利润增速放缓:Q3核心品类增长分化,营销费用高企

Core Viewpoint - Runben Co., Ltd. (603193.SH), known as the "first stock in mosquito repellent," reported a year-on-year increase in revenue and net profit for the first three quarters of 2025, but the capital market reacted negatively, with a stock price drop of over 4% the day after the earnings release. The main concerns are insufficient growth momentum and weakening profitability indicators [1][5]. Financial Performance - The company achieved a total revenue of 1.238 billion yuan for the first three quarters, representing a year-on-year growth of 19.28% [5]. - The net profit attributable to shareholders was 266 million yuan, up 1.98% year-on-year, while the net profit excluding non-recurring gains and losses decreased by 1.79% [5][6]. - In Q3 alone, revenue was 342 million yuan, a 16.67% increase year-on-year, but net profit fell by 2.89% to 78.52 million yuan [6][8]. Product Performance - The company's product structure is shifting, with the baby care series becoming the most significant revenue source, contributing 52.4% to total revenue, surpassing the mosquito repellent series at 33.3% [6][7]. - In Q3, the mosquito repellent category saw a revenue increase of 48.54% due to heightened demand from the outbreak of the Chikungunya virus, while the baby care products faced a 9.81% decline in sales volume [7][8]. Marketing and R&D Investment - The company's sales expenses reached 370 million yuan, a 30.92% increase, leading to a sales expense ratio rise from 27.25% to 29.92% [9][10]. - R&D expenses were 25.14 million yuan, a slight increase of 2.12%, but the R&D expense ratio decreased from 2.4% to 2.0%, indicating a growing imbalance between marketing and R&D investments [10].