行 业 及 产 业 美容护理 2025 年 07 月 01 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 王立平 A0230511040052 wanglp@swsresearch.com 王盼 A0230523120001 wangpan@swsresearch.com 聂霜 A0230524120002 nieshuang@swsresearch.com 联系人 王立平 (8621)23297818× wanglp@swsresearch.com 新消费长坡厚雪，美护板块强者恒强 看好 ——化妆品医美行业 25Q2 业绩前瞻 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 - 证券分析师 ⚫ 化妆品医美板块：25 年 1-5 月化妆品社零累计增速 4.1%，相比去年同期提升 2pct， 需求端稳健复苏。叠加板块业绩持续分化，强者业绩保持双位数以上的相对高增长，同 时以悦己为主题的新消费助推美护板块关注度，三重利好叠加，25H1 板块估值和业绩 双击。618 大促国货强者恒强，头部国货品牌在天猫抖音继续霸榜。在天猫平台， ...

T a [ 行业研究|可选消费 证券研究报告 可选消费行业周报、月报 2025 年 07 月 01 日 b l [Table_Title] 锦波生物引入养生堂战略投资，老铺黄金加 e _ M 密上海布局 ——美护商社行业周报 [Table_Summary] 报告要点： 市场表现 维持行业"推荐"评级，重点关注美护、IP 衍生品、黄金珠宝等新消 费板块。标的方面推荐：上美股份、巨子生物、丸美生物、润本股份、 珀莱雅、潮宏基、布鲁可、福瑞达等。 风险提示 ] 本周（2025.06.23-2025.06.27），商贸零售/社会服务/美容护理分别 +4.56%/+4.61%/+1.04%，在 31 个一级行业中排名第 9/8/24，同期上 证综指+1.91%，深证成指+3.73%，沪深 300+1.95%。 细分子板块来看，本周商贸零售/社会服务/美容护理各大二级子板块 普涨。教育/专业连锁/贸易涨幅居前，分别+7.47%/+7.42%/+5.2%。 本周行业重点事件及资讯 （1）美护：国家药监局发布关于《已使用化妆品原料目录》管理有关 事项的公告，将两个安全监测期已满 3 年的化妆品新原料纳入《已使 用化妆品原料目 ...

今天分享的是：2025美丽消费专题：从海外三大美妆集团中报看大众国货β机会 报告共计：27页 国际美妆巨头中报透露行业变局：国货品牌迎来大众市场突围关键期 2024年已过半，欧莱雅、雅诗兰黛、资生堂这三大国际美妆集团的中期业绩报告，为全球美妆市场的走向提供了重要参考。从 这些报告中可以看出，国际美妆行业的格局正在发生深刻变化，而中国大众国货品牌也迎来了难得的发展机遇。 国际巨头业绩分化，战略重心各有调整 欧莱雅在2024年上半年的表现可圈可点，实现了221.21亿欧元的销售额，同比增长7.3%。值得关注的是，其大众业务部门的增 速持续高于高端业务，占比重新回到第一，达到37%-38%。像巴黎欧莱雅这样的核心品牌表现亮眼，增速高达13%。在区域布 局上，欧莱雅积极拓展新兴市场，目前新兴市场的销售规模已经与中国市场接近，均占其销售收入的17%左右。对于中国市 场，欧莱雅表示不会参与过度的价格竞争，而是更注重通过创新产品来提升市场份额。 雅诗兰黛的2024财年（2023年7月至2024年6月）则面临一定挑战，营收为156.1亿美元，同比下降1.9%。主要原因是中国大陆地 区高端美妆消费持续疲软，以及亚太区旅游零售市 ...

证券研究报告|行业点评报告 证券研究报告|行业点评报告 [Table_Date] 2025 年 06 月 22 日 彩妆香水类目：新锐品牌突围，毛戈平等国货依然主导。此次 抖音彩妆类目第一是国货新品牌蒂洛薇，其通过聚焦底妆类产 品而实现快速破圈。此外，抖音彩妆类目品牌榜 TOP10 中，共 有 8 个国货品牌，毛戈平排名提升了 9 名升至第二外资品牌中 仅有圣罗兰和 MAC 上榜，分别为第三和第六。天猫彩妆香水类 [Table_Title] 平台与品牌格局变革，美妆 618 平稳收官 [Table_Title2] 化妆品 [Table_Summary] ►降佣让利政策+兴趣内容生态，平台格局持续变革 大促期间抖音美妆板块 GMV 占比正逐步接近淘系平台，交易规模 庞大。根据青眼情报，四大电商（淘系、京东、抖音、快手）平 台 618 全周期美妆 GMV 为 600-700 亿元，同比增长超 10%，其中 淘系平台以 41.3%的市场份额稳居线上美妆第一渠道，抖音贡献 35.7%的 GMV，京东占比 14.8%，快手占据 8.2%份额。 抖音美妆赛道增长态势迅猛，以扶持商家降佣让利和依托兴趣占 领消费者心智为引擎 ...

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry [3] Core Insights - The cosmetics and medical beauty sector underperformed the market during the week of June 13 to June 20, 2025, with the Shenwan Beauty Care Index declining by 5.9% [5][6] - The 618 shopping festival saw a total GMV of 659.09 billion yuan across major platforms, with a year-on-year growth of over 10% [11][12] - Domestic brands are gaining market share, with significant sales performances noted for brands like 韩束 (Han Shu) and 珀莱雅 (Proya) [11][12] Summary by Sections Industry Performance - The Shenwan Beauty Care Index fell by 5.9%, with the cosmetics index down 6.0% and personal care index down 8.8%, indicating a weaker performance compared to the broader market [5][6][8] Market Trends - The 618 shopping festival results showed 淘系 (Taobao) leading with a 41.3% market share, while 抖音 (Douyin) continued to experience high growth in the beauty category [11][12] - Notable performances included 珀莱雅 ranking first in GMV on Tmall, while 韩束 topped the sales on Douyin [11][12] Investment Recommendations - Recommended stocks include 上美股份 (Shangmei), 珀莱雅 (Proya), and 丸美生物 (Marubi) for their strong brand matrices and growth potential [17] - Suggested to pay attention to companies like 爱美客 (Aimeike) and 朗姿股份 (Langzi) in the medical beauty sector due to their strong product pipelines [17] Recent Developments - 橘宜集团 (Ju Yi Group) announced the acquisition of 百植萃 (Bai Zhi Cui), marking a strategic move into the scientific skincare segment [29] - 珀莱雅 appointed a new product development head from a major Korean cosmetics company, aiming to enhance its innovation capabilities [30] E-commerce Insights - The report highlights the growth of domestic brands in e-commerce, with significant contributions from platforms like Douyin and Tmall [20][22] - The overall retail sales of cosmetics in May 2025 showed a year-on-year growth of 4.4%, indicating a steady demand [22][23]

润本股份 20250618 摘要 润本公司通过多品类战略，从驱蚊、婴童护理拓展至青少年护肤市场， 并成功推出如蛋黄油面霜和婴童防晒啫喱等差异化产品，验证了其推新 能力和市场适应性。2024 年 Q4 抖音蛋黄油面霜 GMV 达 4,500 万以上， 同比增速接近 660 倍。 2025 年，润本公司重点布局驱蚊、防晒和青少年护肤三大板块。驱蚊 产品仍是支柱，防晒新品销售良好，青少年护肤产品潜力巨大。公司凭 借自有工厂、多渠道布局和新品研发能力，具备中长期投资价值。 母婴护理市场竞争分散，但润本作为头部企业，受益于品牌背书和高复 购率（如面霜类产品复购率达 50%），具有强者恒强的属性。该市场仍 有较大增长空间，等待公司进一步抢占市场份额。 公司将业务拓展至青少年护肤市场，覆盖 0-18 岁年龄段，减少了营销 挑战。青少年护肤市场潜力巨大，2023 年全网成交额约 36 亿元，公司 可通过差异化竞争和渠道运营，打造大单品。 润本在驱蚊液领域持续创新，推出定时加热、远程操控等智能产品，并 通过抖音渠道成功推广带定时功能加热器，推动业绩增长。公司选择有 潜力的细分市场，进行品类创新和拓展。 Q&A 润本公司在 20 ...

商贸零售行业2025年度中期投资策略 维稳、谋变，重视新消费 解慧新 证券研究报告 * 请务必阅读最后一页免责声明 2025年6月19日 * 1 01 证券研究报告 * 请务必阅读最后一页免责声明 目录 02 医美 03 黄金珠宝 00 零售行业总览 04 商超百货 05 零售板块投资建议 06 风险提示 01 美妆 C O N T E N T S 零售行业总览——细分板块逻辑梳理 证券研究报告 * 请务必阅读最后一页免责声明 2 • 美护：25年1-5月，美容护理板块整体表现强劲。美护赛道悦己属性强，对消费者新需求变化敏感度高，逐步成为新消费的主力赛道。25年下半 年重点聚焦三条投资主线：①产品势能强劲、数据高增；②经营情况改善；③龙头大而全的企业。推荐巨子生物、毛戈平、上美股份、珀莱雅、 丸美生物、润本股份。 • 医美：胶原蛋白赛道景气度高且成长性强；行业需求整体承压情况下对渠道管理能力以及医美产品的运营能力提出更高要求，产品管线的持续扩 充以及平台化运营能力对新一轮投资周期至关重要；建议关注新材料以及新产品管线催化，推荐锦波生物、爱美客。 • 黄金珠宝：近年来，消费者对"非必要支出"更加谨慎，黄金因其卓 ...

Investment Rating - The report maintains an "Overweight" rating for the consumer sector and agriculture, forestry, animal husbandry, and fishery sectors [6]. Core Insights - The report highlights a significant recovery in consumer spending, with May retail sales reaching 4.1 trillion yuan, a year-on-year increase of 6.4%, surpassing expectations [1][2]. - The report emphasizes the impact of government policies and holiday consumption on driving retail growth, particularly in travel and quality lifestyle categories [1][2]. - Emerging categories driven by emotional value and technological innovation are identified as key investment opportunities [1][4]. Summary by Sections Retail Performance - In May, dining and retail sales grew by 5.9% and 6.5% respectively, with a notable increase in travel spending during the May Day holiday [2]. - The 618 shopping festival started earlier this year, contributing to a 8.5% year-on-year increase in online retail sales from January to May, totaling 6 trillion yuan [2]. Category Analysis - Essential goods such as food and beverages saw significant price increases of 14.6% and 11.2% respectively in May [3]. - Upgraded consumption categories like home appliances and furniture experienced remarkable growth, with increases of 53.0% and 25.6% respectively [3]. - Jewelry sales rose by 21.8%, attributed to stable gold prices and investment demand [3]. CPI and Consumer Sentiment - The Consumer Price Index (CPI) showed a slight decline of 0.1% year-on-year in May, primarily due to falling energy prices, while core CPI increased by 0.6% [4]. - The report notes a rise in prices for gold and durable consumer goods, indicating a strong demand for quality living and emotional value consumption [4]. Investment Recommendations - The report suggests focusing on four main investment themes: new consumer opportunities driven by domestic brands, high-growth emotional consumption sectors, the burgeoning silver economy, and AI-driven consumption [5]. - Specific companies recommended for investment include: - Domestic brands: Mao Ge Ping, An Ta Sports, Hai Lan Home, Shenzhou International, Li Ning, and others [5]. - High-growth emotional consumption: Pop Mart, Blukoo, Miniso, and others [5]. - Silver economy: Stable Medical, Guai Bao Pet, and others [5]. - AI + Consumption: Kid King, Ugreen Technology, and others [5]. Target Prices and Ratings - The report provides target prices and maintains "Buy" ratings for several companies, including Mao Ge Ping (target price 127.89 HKD), An Ta Sports (117.98 HKD), and others [9][39].

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry [2]. Core Insights - The cosmetics and medical beauty sector has underperformed the market recently, with the Shenwan Beauty Care Index declining by 1.2% from June 6 to June 13, 2025, which is weaker than the market average [4][6]. - The 618 shopping festival has shown strong performance for domestic brands, with Han Shu leading in GMV, followed by Proya and others entering the top 20 [9]. - The summer strategy report highlights the rise of new consumption trends, with the Shenwan Beauty Care Index increasing by 13.4% year-to-date, leading among 31 Shenwan primary industries [10]. - The report emphasizes the importance of new functional ingredients and the ongoing trend of domestic brands gaining market share, particularly in the context of the "Guochao" (national tide) phenomenon [10][32]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown a decline, with specific indices such as the Shenwan Cosmetics Index down by 1.4% and the Shenwan Personal Care Index down by 2.4% during the reporting period [4][6]. Market Trends - The report notes that the 618 shopping festival has solidified the position of domestic brands, with significant sales figures and a focus on new consumption trends [9]. - The report anticipates continued momentum in H2 2025, driven by new ingredients and market segments [10]. Company Recommendations - Recommended companies include Up Beauty and Proya for their strong brand matrices and relatively low PE ratios [13]. - Other notable mentions include Marubi for benefiting from Douyin traffic and brands like Mao Geping and Juzi Bio for their focus on national tide beauty and innovative products [13]. Market Data - The report cites that the retail sales of cosmetics in April 2025 grew by 7.2%, indicating a recovery in consumer demand [18][19]. - The overall market for skincare products is projected to reach 271.2 billion yuan in 2024, despite a slight decline from the previous year [32][33].

股票简称：润本股份 股票代码：603193 公告编号：2025-027 润本生物技术股份有限公司 关于召开2024年度暨2025年第一季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 润本生物技术股份有限公司（以下简称"公司"）已于 2025 年 4 月 25 日披露公司 2024 年年度报告和 2025 年第一季度报告，详见上海证券交易所网站（www.sse.com.cn）。 为便于广大投资者更全面深入地了解公司 2024 年度、2025 年第一季度经营成果、财务状况， 公司计划于 2025 年 6 月 18 日召开 2024 年度暨 2025 年第一季度业绩说明会，会议时间为 14:00-15:30，会上公司将就投资者关心的问题进行交流。 一、说明会类型 本次业绩说明会以网络互动方式召开，公司将针对 2024 年度、2025 年第一季度经营成 果及财务指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范围内就投资者 普遍关注的问题进行回答。 二、说明会召开的时间、地点 （一 ...