风险提示：市场有风险，投资需谨慎。本文为AI大模型自动发布，任何在本文出现的信息（包括但不 限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成个人投资建 议。 从润本股份十大流通股东角度 责任编辑：小浪快报 11月20日，润本股份跌1.2%，截至发稿，报24.61元/股，成交5740.87万元，换手率2.25%，总市值99.57 亿元。润本股份股价已经连续5天下跌，区间累计跌幅5.16%。 国泰消费优选股票（005970）基金经理为李海。 资料显示，润本生物技术股份有限公司位于广东省广州市天河区珠江新城华夏路28号40楼，成立日期 2013年12月30日，上市日期2023年10月17日，公司主营业务涉及驱蚊类、个人护理类产品的研发、生产 和销售。主营业务收入构成为：婴童护理系列产品45.26%，驱蚊系列产品41.92%，精油系列产品 10.29%，其他产品2.47%，其他(补充)0.06%。 截至发稿，李海累计任职时间9年168天，现任基金资产总规模32.75亿元，任职期间最佳基金回报 139.47%， 任职期间最差基金回报-21.8%。 数据显示，国泰基金旗下1只基金位居润本股份 ...

美容护理行业 行业研究 | 动态跟踪 双 11 稳态与新变并存 美容护理观察系列 1 核心观点 投资建议与投资标的 投资建议：通过对本届"最长周期+最简规则"双 11的复盘，我们发现：1)美妆正从"单 一的功能性消费"迈向"复合功效+情感消费"，消费韧性将进一步突出；2)美妆不再依 赖单一流量窗口，渠道提效的叙事正在强化；3)头部品牌势能具更强韧性。我们继续看 好品牌资产雄厚、能抓住渠道及产品周期的头部公司，以及边际改善的标的。 美容护理板块相关标的：上美股份(02145，买入)、毛戈平(01318，增持)、珀莱雅 (603605，买入)、上海家化(600315，增持)、丸美生物(603983，增持)、拉芳家化 (603630，未评级)、水羊股份(300740，未评级)、润本股份(603193，未评级)。 代运营板块相关标的：若羽臣(003010，未评级)、青木科技(301110，未评级)。 其它：美丽田园医疗健康(02373，未评级)、孩子王(301078，未评级)等。 风险提示： 行业竞争加剧、供应链效率下降、新品发展不及预期。 国家/地区 中国 行业 美容护理行业 报告发布日期 2025 年 11 月 ...

证券之星消息，11月19日个护用品板块较上一交易日上涨0.83%，豪悦护理领涨。当日上证指数报收于 3946.74，上涨0.18%。深证成指报收于13080.09，下跌0.0%。个护用品板块个股涨跌见下表： 从资金流向上来看，当日个护用品板块主力资金净流入4514.42万元，游资资金净流入6961.43万元，散户 资金净流出1.15亿元。个护用品板块个股资金流向见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 605009 | 家倪护理 | 34.85 | 6.41% | 9.06万 | | 3.11亿 | | 001206 | 依依股份 | 34.01 | 6.12% | 11.32万 | | 3.80亿 | | 301009 | 可靠股份 | 14.94 | 4.48% | 16.78万 | | 2.47亿 | | 603059 | 倍加洁 | 35.16 | 3.44% | - 3.46万 | | 1.20亿 | | 300888 | 稳健医疗 | 41.56 | ...

Group 1 - The beauty and personal care sector has shown a recovery in 2025, with the SW Beauty Index rebounding after a decline from 2022 to 2024, achieving a maximum increase of over 15% and becoming a key area in new consumption [3][9][10] - The cosmetics segment is characterized by intense competition among brands, with domestic brands making significant strides in R&D and distribution, while international brands are adopting localized strategies to regain market share [3][20][25] - The medical beauty market is transitioning from a blue ocean to a red ocean, with domestic companies expected to become major competitors by focusing on affordable and specialized products [3][19][24] Group 2 - The e-commerce operation sector is undergoing a transformation, with companies like RuYuchen and Shuiyang Co. leveraging brand incubation and AI to create new growth avenues [3][19] - Key investment recommendations include domestic brands with strong channel and brand matrices such as MaoGePing, ShangMei Co., and PoLaiYa, as well as companies in the medical beauty sector like AiMeiKe and LongZi Co. [3][19][24] - The report emphasizes the importance of brand matrix construction and product innovation in the cosmetics industry, with companies like ShangMei Co. and PoLaiYa leading the way [3][31][40] Group 3 - The skincare and makeup market is expected to enter a phase of consolidation, with strong brands likely to thrive while weaker ones may struggle [23][24] - The market share of domestic brands is increasing, with a notable decline in the market share of international brands, indicating a significant opportunity for domestic players [25][30] - The report highlights the importance of adapting to changing consumer preferences and channel dynamics, with a focus on online platforms and promotional strategies to enhance brand visibility [48][52][53]

Investment Rating - The beauty and personal care industry is rated as "Recommended" [1] Core Insights - The overall market shows stable growth, with impressive performance in instant retail during the Double Eleven shopping festival, achieving a total e-commerce sales of 1,695 billion yuan, a year-on-year increase of 14.2% [2] - The beauty sector outperformed the overall e-commerce market, with skincare sales reaching 991 billion yuan and fragrance and makeup sales at 334 billion yuan, both showing double-digit growth [3] - Domestic brands are gaining strength, with notable performances from brands like Proya and Han Shu, while international luxury brands are also recovering [4][5] Summary by Sections Market Overview - The Double Eleven shopping festival saw a total e-commerce sales of 1,695 billion yuan, with a 14.2% year-on-year growth. Instant retail sales reached 67 billion yuan, marking a significant increase of 138.4% [2] Beauty Sector Performance - The beauty and skincare sales during Double Eleven reached 991 billion yuan, with fragrance and makeup sales at 334 billion yuan, both exceeding the overall market growth rate [3] Brand Analysis - On Tmall, domestic brands occupy five spots in the top 20 beauty brands, with Proya maintaining the top position. International brands like L'Oréal and Estée Lauder also showed improvements [4] - On Douyin, domestic brands hold five spots in the top 10 beauty brands, with Han Shu and Proya leading the rankings [5] Investment Recommendations - The report suggests focusing on brands with strong growth and performance certainty, such as MaoGeping and Marubi. Brands showing significant improvement include Shuiyang and Shanghai Jahwa, while companies with core technology and clear long-term trends like Juzibio are also recommended [6]

Core Insights - The personal care products sector experienced a decline of 0.71% on November 17, with Baiya Co., Ltd. leading the drop [1] - The Shanghai Composite Index closed at 3972.03, down 0.46%, while the Shenzhen Component Index closed at 13202.0, down 0.11% [1] Stock Performance - Yanjing Co., Ltd. saw a significant increase of 10.42%, closing at 10.60 with a trading volume of 403,600 shares and a transaction value of 416 million yuan [1] - Other notable performers included Yiyi Co., Ltd. with a 1.13% increase and Kela Co., Ltd. with a 0.98% increase [1] - Baiya Co., Ltd. led the decline with a drop of 2.70%, closing at 21.66 with a trading volume of 63,000 shares and a transaction value of 137 million yuan [2] Capital Flow - The personal care products sector saw a net outflow of 67.19 million yuan from institutional investors, while retail investors contributed a net inflow of 26.53 million yuan [2] - The capital flow data indicates that Yanjing Co., Ltd. had a net inflow of 32.94 million yuan from institutional investors, while Baiya Co., Ltd. experienced a net outflow of 5.45 million yuan [3]

Investment Rating - The report suggests a positive investment outlook for the cosmetics industry, highlighting strong growth potential for specific companies [29]. Core Insights - The 2025 Double 11 event showed steady double-digit growth, with total GMV reaching RMB 1.695 trillion, a 14% increase from 2024. Instant retail demonstrated significant growth, with comprehensive e-commerce and community group buying also contributing positively [29][4]. - The beauty category maintained robust growth across multiple platforms, with skincare and makeup categories achieving growth rates between 5-15%. Domestic brands like PROYA and Winona performed particularly well, with PROYA maintaining the top position in Tmall's beauty rankings [29][14][17]. - The report emphasizes the trend of full-chain integration and one-stop services across platforms, with Tmall achieving its best growth in four years, driven by high-value user contributions from 88VIP [29][8]. Summary by Sections Double 11 Performance - The 2025 Double 11 event recorded a total GMV of RMB 1.695 trillion, marking a 14% increase from the previous year. Instant retail grew significantly, with GMV for comprehensive e-commerce at RMB 1.6191 trillion, and community group buying at RMB 90 billion [4][29]. - Tmall's performance was highlighted as the best in four years, with significant contributions from 88VIP and other platforms like JD.com and Douyin also showing strong growth [11][12]. Brand Performance - Companies such as Guangzhou Ruoyuchen Technology Co., Ltd. and Shanghai Chicmax Cosmetic Co., Ltd. reported impressive growth during Double 11, with Zhenjia's GMV increasing by 80% year-on-year and Feicui's GMV growing 35 times [25][29]. - The report notes that domestic brands excelled in the beauty category, with PROYA and other brands maintaining strong positions in the market [22][29]. Investment Recommendations - The report recommends focusing on high-growth brands such as Ruoyuchen, Chicmax, and Mao Geping, as well as companies with stable fundamentals like Dentium and Shanghai Jahwa United. It also identifies companies expected to bottom out, such as PROYA and Lafang [29][38].

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The 2025 Double Eleven e-commerce promotion concluded with a total online sales of 1,695 billion yuan, representing a 14.2% increase compared to 2024. Tmall led in overall e-commerce sales, while JD reported record high transaction volumes with a 40% increase in the number of orders and nearly 60% growth in order volume [3][26] - The jewelry sector performed exceptionally well, with gold products favored by younger consumers. The demand for gold has evolved from a singular focus on value preservation to a multifaceted need for cultural recognition and emotional value, indicating higher growth potential for aesthetically and culturally rich gold jewelry [3][29] - The beauty sector achieved a total GMV of 132.5 billion yuan, with skincare and fragrance/cosmetics sales reaching 99.1 billion yuan and 33.4 billion yuan, respectively. Domestic brands like Proya and Han Shu dominated the sales charts, showcasing the strength of local brands [3][32] - The integration of AI technology in retail is enhancing consumer experiences, creating a virtuous cycle among consumers, merchants, and platforms [3][42] Summary by Sections Retail Market Review - The retail industry index rose by 4.06% during the week of November 10-14, 2025, outperforming the Shanghai Composite Index, which fell by 0.18%. The retail sector ranked third among 31 primary industries [5][14] - The supermarket sector saw the highest increase, with a weekly growth of 7.09%, while the jewelry sector led the year-to-date performance with a 23.66% increase [18][21] Retail Insights: Double Eleven Promotion - The Double Eleven e-commerce event showed resilience in growth, with significant sales increases across platforms. Tmall's comprehensive e-commerce sales reached 16,191 billion yuan, while instant retail sales soared by 138.4% [26] - Gold jewelry sales saw a remarkable increase, with the flagship store of Lao Pu Gold achieving over 3 billion yuan in sales within 10 minutes of opening on Tmall [29] - The beauty category's GMV reached 132.5 billion yuan, with domestic brands capturing significant market share, particularly in skincare and cosmetics [32] Focus on High-Growth Sectors - Investment recommendations include focusing on high-quality companies in sectors driven by emotional consumption themes, such as gold jewelry, offline retail, cosmetics, and medical aesthetics [6][48] - Specific companies highlighted for investment include Lao Pu Gold, Proya, and Aimeike, among others, which are expected to benefit from current market trends [49]

近期气温持续回落，步入婴童业务传统旺季，秋冬防皴霜及蛋黄油面霜及系列大单品持续放量，展望 Q4 将加大资源投放聚焦婴童业务增长，核心发力蛋黄油核心系列（面霜、唇膏、身体乳等）的销售， 同步持续推广青少年护肤系列及防皴霜等产品。 25Q3 归母净利率22.93%/-4.6pct，扣非归母净利率21.69%/-5.7pct，主系销售费率提升同时利息收入减少 导致。 投资建议：Q3 受持续高温天气及竞争加剧影响婴童业务，公司业绩表现承压；但随着近期气温显著回 落，终端需求端有望迎来边际改善，后续需持续跟踪气温下降带来的需求环比修复进度，预计25-26 年 归母净利润为3.1/3.8亿，同比增速4.6%、21.9%，对应PE 约33x、27x，关注Q4 旺季婴童大单品及青少 年系列放量表现。 风险提示：产品获批进度不及预期；产品销售不及预期风险；行业政策风险；引用第三方数据可信度及 滞后风险。 Q3 驱蚊因基孔肯雅热需求超预期，婴童在持续高温下需求低于预期。单Q3 驱蚊收入1.32 亿/+48%，增 长超预期主系基孔肯雅热影响下驱蚊需求显著增长；婴童收入1.46 亿/-2.8%，增速低于预期主系天气持 续炎热，影响面 ...

Market Overview - The personal care products sector experienced a decline of 1.13% on November 14, with Yiyi Co., Ltd. leading the drop [1] - The Shanghai Composite Index closed at 3990.49, down 0.97%, while the Shenzhen Component Index closed at 13216.03, down 1.93% [1] Stock Performance - Notable stock performances included: - Beijia Clean (603059) rose by 2.38% to close at 34.03 with a trading volume of 28,400 shares [1] - Jieya Co., Ltd. (301108) increased by 1.28% to 33.35 with a trading volume of 14,000 shares [1] - Yiyi Co., Ltd. (001206) fell by 3.01% to 30.98 with a trading volume of 53,000 shares [2] - Stable Medical (300888) decreased by 2.25% to 42.06 with a trading volume of 63,700 shares [2] Capital Flow - The personal care products sector saw a net outflow of 42.05 million yuan from institutional investors, while retail investors had a net inflow of 61.71 million yuan [2] - The capital flow for individual stocks showed: - Ziya Co., Ltd. (003006) had a net inflow of 13.87 million yuan from institutional investors [3] - Yiyi Co., Ltd. (001206) experienced a net outflow of 1.97 million yuan from institutional investors [3] - Stable Medical (300888) had a net outflow of 9.60 million yuan from institutional investors [3]