股票研究 /[Table_Date] 2026.02.08 美护修复，关注高成长与边际改善 [Table_Industry] 化妆品 ——美妆行业更新 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 訾猛(分析师) | 021-38676442 | zimeng@gtht.com | S0880513120002 | | 闫清徽(分析师) | 021-38031651 | yanqinghui@gtht.com | S0880522120004 | | 杨柳(分析师) | 021-38038323 | yangliu3@gtht.com | S0880521120001 | 本报告导读： 美妆销售淡季边际改善，建议自下而上优选产品及品牌势能较强下高速成长，以及 产品及渠道变化下具备修复弹性的标的。 投资要点： 风险提示：行业失速、竞争加剧、新品及新品牌表现不及预期。 [Table_Report] 相关报告 化妆品《GEO 营销变革，代运营及品牌商迎机 遇》2026.01.15 化妆品《GEO 兴起，代运营商有望受益》 202 ...

【申万化妆品】26年1月抖音渠道重点国货GMV同比——基于蝉妈妈数据分析 上美股份：韩束+众子品牌1月合计GMV约6.6亿(+9%)； 1韩束品牌1月GMV约5.3亿(-3%)； 2NewPage一页1月 GMV约0.7亿(+120%）； 3极方取得0.1亿GMV，同比高速增长。 4聚光白1月取得0.1亿GMV，同比高增。 5安敏优1 【申万化妆品】26年1月抖音渠道重点国货GMV同比——基于蝉妈妈数据分析 上美股份：韩束+众子品牌1月合计GMV约6.6亿(+9%)； 1韩束品牌1月GMV约5.3亿(-3%)； 2NewPage一页1月 GMV约0.7亿(+120%）； 3极方取得0.1亿GMV，同比高速增长。 4聚光白1月取得0.1亿GMV，同比高增。 5安敏优1月取得0.3亿GMV，同比增长267%。 珀莱雅公司:三大品牌1月GMV合计3.5亿元(+2%）； 1主品牌珀莱雅1月GMV约2.8亿元(-2%)； 2彩棠品牌1月GMV0.3亿元(-12%）； 3OR洗护1月GMV0.3亿(+148%）。 丸美股份:两大品牌1月合计GMV2.6亿(+1%）。 1主品牌丸美1月GMV约1.8亿元(+5%）； 2恋火 ...

证券之星消息，2月2日个护用品板块较上一交易日下跌1.23%，延江股份领跌。当日上证指数报收于 4015.75，下跌2.48%。深证成指报收于13824.35，下跌2.69%。个护用品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603059 | 倍加洁 | 38.70 | 3.78% | 8.08万 | | 3.08亿 | | 003006 | 自亚股份 | 21.34 | 2.99% | 8.63万 | 1.84亿 | | | 001328 | 登康口腔 | 40.88 | 2.58% | 3.15万 | | 1.29亿 | | 600509 | 豪悦护理 | 30.86 | -0.42% | 1.68万 | 5234.73万 | | | 600249 | 两面针 | 5.86 | -1.01% | 11.30万 | 6697.67万 | | | 300888 | 稳健医疗 | 34.94 | -1.30% | 4.30万 | | 1.51亿 | | ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report highlights the emergence of HBN, a leading domestic skincare brand, which has submitted its prospectus to the Hong Kong Stock Exchange, indicating strong growth potential in the efficacy skincare market [3][24] - The report emphasizes the importance of emotional consumption themes and recommends high-quality companies in high-growth sectors, including gold and jewelry, offline retail, cosmetics, and medical aesthetics [6][49] Summary by Sections Retail and Social Services Market Review - For the week of January 26 to January 30, the retail and social services indices closed at 2435.34 points and 9283.84 points, respectively, with declines of 4.18% and 3.45% [5][14] - The jewelry sector showed the highest growth, with a weekly increase of 7.07% and a year-to-date increase of 19.39% [15][18] Industry Dynamics: HBN and Efficacy Skincare - HBN, established in 2019, is the largest domestic skincare brand in the efficacy segment, focusing on visible results and innovative product strategies [24][25] - The brand's core products, including the "A Retinol" series, have achieved significant sales milestones, with a strong emphasis on scientific validation and consumer trust [29][33] Investment Recommendations - Investment focus areas include: - Gold and jewelry brands with differentiated product offerings, recommending companies like Laopuhuang and Chaohongji [6][49] - Offline retail companies adapting to market changes, with recommendations for Yonghui Supermarket and Aiyingshi [6][49] - Domestic cosmetics brands that emphasize emotional value and safety, recommending brands like Maogeping and Proya [6][50] - Medical aesthetics firms with unique product lines, recommending Meilitiantian Medical Health and Aimeike [6][51]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report highlights the emergence of HBN, a leading domestic skincare brand, which has submitted its prospectus to the Hong Kong Stock Exchange, indicating strong growth potential in the efficacy skincare market [3][24] - The report emphasizes the importance of emotional consumption themes and suggests focusing on high-quality companies in high-growth sectors [6][49] Summary by Sections Industry Performance Overview - The commercial retail and social services indices reported declines of 4.18% and 3.45% respectively during the week of January 26 to January 30, 2026, ranking 26th and 23rd among 31 primary industries [5][14] - The jewelry sector showed the highest growth, with a weekly increase of 7.07% and a year-to-date increase of 19.39% [15][18] Key Industry Developments - HBN, established in 2019, is recognized as the largest domestic skincare brand in the efficacy skincare segment, with a market share of 0.8% in the Chinese improvement skincare market as of 2024 [24][25] - HBN's revenue for the first three quarters of 2025 reached 1.51 billion yuan, a year-on-year increase of 10.2%, with high-efficacy skincare products accounting for 78.6% of total revenue [29] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopuhuangjin and Chaohongji [6][49] - Investment Theme 2: Highlighting retail companies that adapt to emotional value and intelligent trends, with recommendations for Yonghui Supermarket and Aiyingshi [6][49] - Investment Theme 3: Emphasizing beauty and personal care brands that innovate with emotional value and safe ingredients, recommending brands like Maogeping and Pola [6][50] - Investment Theme 4: Targeting differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Aimeike and Meilitiantian [6][51]

从资金流向上来看，当日个护用品板块主力资金净流出1.05亿元，游资资金净流入6267.41万元，散户资 金净流入4276.18万元。个护用品板块个股资金流向见下表： 证券之星消息，1月30日个护用品板块较上一交易日下跌1.66%，中顺洁柔领跌。当日上证指数报收于 4117.95，下跌0.96%。深证成指报收于14205.89，下跌0.66%。个护用品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 603059 | 倍加洁 | 37.29 | 10.00% | 3.23万 | | 1.18亿 | | 301009 | 可靠股份 | 13.38 | 1.21% | 3.27万 | 4352.10万 | | | 600249 | 两面针 | 5.92 | 0.51% | 11.27万 | 6633.71万 | | | 301108 | 洁雅股份 | 33.76 | -0.21% | 1.77万 | 5957.23万 | | | 001328 | 登康口腔 | 39 ...

证券之星消息，1月28日个护用品板块较上一交易日下跌1.62%，延江股份领跌。当日上证指数报收于 4151.24，上涨0.27%。深证成指报收于14342.9，上涨0.09%。个护用品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 002511 | 中顺洁桑 | 8.58 | 0.70% | 24.48万 | | 2.09亿 | | 605009 | 豪悦护理 | 31.10 | -0.54% | 1.44万 | | 4460.35万 | | 600249 | 两面针 | 5.93 | -0.84% | 8.52万 | | 5081.75万 | | 001328 | 登康口腔 | 40.52 | -1.00% | 1.25万 | | 5059.11万 | | 300888 | 稳健医疗 | 36.48 | -1.41% | 4.48万 | | 1.64亿 | | 003006 | 自亚股份 | 21.11 | -1.63% | 5.78万 | | 1.23亿 ...

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300658 | 延江股份 | 17.49 | -6.02% | 40.40万 | | 7.02亿 | | 603193 | 润本股份 | 24.38 | -3.60% | 5.04万 | | + 1.24亿 | | 301108 | 洁雅股份 | 35.00 | -3.50% | 2.07万 | | 7218.01万 | | 605009 | 豪悦护理 | 31.27 | -2.52% | 1 2.57万 | | 8045.00万 | | 001206 | 依依股份 | 27.32 | -2.43% | 2.59万 | | 7071.61万 | | 300888 | 稳健医疗 | 37.00 | -1.62% | 6.00万 | | 2.21亿 | | 003006 | 百亚股份 | 21.46 | -1.01% | 4.13万 | | 8881.59万 | | 600249 | 两面针 | 5.98 | -0.99% | 11. ...

Market Overview - The personal care products sector experienced a decline of 0.16% on January 26, with Beijia leading the drop [1] - The Shanghai Composite Index closed at 4132.61, down 0.09%, while the Shenzhen Component Index closed at 14316.64, down 0.85% [1] Stock Performance - Notable stock performances include: - Yanjing Co. (300658) closed at 18.61, up 2.14% with a trading volume of 489,900 shares and a transaction value of 917 million yuan [1] - Stable Medical (300888) closed at 37.61, up 1.81% with a trading volume of 86,900 shares and a transaction value of 326 million yuan [1] - Beijia (603059) closed at 35.36, down 5.07% with a trading volume of 25,900 shares and a transaction value of 92.56 million yuan [2] Capital Flow - The personal care products sector saw a net inflow of 72.66 million yuan from institutional investors, while retail investors experienced a net outflow of 72.01 million yuan [2] - The capital flow for individual stocks includes: - Yanjing Co. had a net inflow of 10.5 million yuan from institutional investors [3] - Stable Medical had a net inflow of 12.15 million yuan from institutional investors [3] - Beijia experienced a net outflow of 5.37 million yuan from institutional investors [3]

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry, indicating strong performance compared to the market [2]. Core Insights - The cosmetics and medical beauty sector has outperformed the market recently, with the Shenwan Beauty Care Index rising by 2.0% from January 16 to January 23, 2026, surpassing the Shenwan A Index by 0.8 percentage points [4][5]. - December 2025 saw a significant increase in social retail sales for cosmetics, reaching 38 billion yuan, with a growth rate of 8.8%, indicating robust demand even in the off-season. The overall growth rate for Q4 was 9.9%, significantly higher than the annual growth of 5.1% for 2025, driven by promotional events like Double 11 [10][17]. - The report anticipates continued high consumer demand in Q1 2026, supported by new product launches and regulatory approvals in the medical beauty sector [10]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown strong performance, with the Shenwan Cosmetics Index increasing by 2.6% and the Shenwan Personal Care Index rising by 4.2%, both outperforming the Shenwan A Index [4][5]. Key Company Reviews - Lin Qingxuan (2657HK) is highlighted as a benchmark in the high-end domestic skincare market, with revenue projected to grow from 690 million yuan in 2022 to 1.21 billion yuan in 2024, representing a CAGR of 32.7%. The company is expected to turn a profit of 187 million yuan in 2024, a 120% increase year-on-year [11][12]. - Langzi Co., Ltd. (002612.SZ) forecasts a net profit of 900 million to 1.05 billion yuan for 2025, reflecting a year-on-year growth of 245.25% to 302.80% [4]. - Qingsong Co., Ltd. (300132.SZ) anticipates a net profit of 130 million to 165 million yuan for 2025, with a growth rate of 137.73% to 201.74% [4]. Market Trends - The report notes that the high-end skincare market is expanding, with the market size expected to reach 218.5 billion yuan by 2029. The concept of "oil-based skincare" is becoming mainstream, driving growth in the facial oil segment, which is projected to grow at a CAGR of 42.8% from 2019 to 2024 [12][14]. - E-commerce channels are increasingly important, with Lin Qingxuan achieving a 65.4% online revenue share in H1 2025, leveraging platforms like Douyin and Tmall for growth [13]. Sales Data - In December 2025, the total retail sales of cosmetics reached 38 billion yuan, with a year-on-year growth of 8.8%. The overall retail sales for cosmetics in 2025 were 465.3 billion yuan, reflecting a 5.1% increase [17][21].