放大皖西羽绒品牌影响力 2025年外贸优品中华行（六安站）启幕

Core Points - The event "2025 Foreign Trade Quality Products Chinese Tour (Lu'an Station)" and the Lu'an Down Products Exhibition officially commenced on October 24, lasting until October 26, showcasing various products including down products, specialty foods, smart home devices, and new energy vehicles [1][3]. Group 1: Event Overview - The theme of the event is "'Feather' Meets You, Warm and Fluffy," aimed at consolidating the quality advantages of down products in western Anhui and enhancing the regional brand influence of "Western Anhui Down" [3]. - The event serves as a platform for foreign trade enterprises to expand into domestic sales, injecting new momentum into the integrated development of Lu'an's internal and external trade and upgrading consumption [3]. Group 2: Activities and Features - The event features a combination of offline exhibitions and cross-border e-commerce live broadcasts, including discussions among down product enterprises, the release of group standards for Western Anhui white goose down, and the debut of down products [5]. - Four major exhibition areas were set up, attracting various integrated trade enterprises and time-honored brands from neighboring cities, providing a diverse selection for citizens [5]. Group 3: Standards and Industry Development - The "High-Quality Western Anhui White Goose Down" group standard was officially released during the opening ceremony, representing a collective effort from over 20 testing institutions, research institutes, universities, and key enterprises [7]. - The implementation of this standard marks a new phase of standardized and regulated development for the Western Anhui down industry, enhancing brand reputation and market competitiveness [7]. Group 4: Local Brand Transformation - Several local down enterprises showcased their new winter products on the runway, highlighting the transformation from "international OEM" to "independent brands" [9]. - The event also featured a tea art performance by the Huizhou tea team, adding a rich cultural atmosphere to the occasion [9].