“违规”“不提供任何检验和售后服务”,让酒企“发飙”的开盖酒是什么?
Sou Hu Cai Jing·2025-10-25 17:04

Core Viewpoint - The rise of "open bottle" and "open cap" liquor products during the "Double Eleven" shopping festival has led to various consumer issues, prompting Guizhou Xijiu to issue a statement denying responsibility for the quality of these products [1][16]. Group 1: Company Actions - Guizhou Xijiu announced it will no longer provide inspection and after-sales services for open bottle, open cap, and bare bottle products, thus not assuming quality guarantee responsibilities [1][3]. - The company defined open bottle and open cap products as those with damaged original packaging or opened caps, while bare bottles refer to products sold without their original packaging [3][16]. Group 2: Market Dynamics - Despite the company's statement, many merchants continue to sell low-priced open cap Xijiu products, with significant price discrepancies observed; for instance, a six-bottle pack of 53-degree 500ml Xijiu was priced at 379 yuan, while the official store listed it at 590 yuan, a difference of over 200 yuan [3][12]. - The proliferation of open bottle and open cap products is linked to liquor companies' "open bottle scan" red envelope policies, which incentivize consumers and distributors to increase sales through cash and points rewards [13][14]. Group 3: Consumer Risks - The existence of open bottle and open cap products raises concerns for both consumers and liquor companies, as these products can disrupt pricing systems, lead to price wars, and damage brand reputation due to potential quality issues [16][17]. - Consumers may mistakenly believe they are getting a bargain, but they risk purchasing inferior or counterfeit products, as the exposure to air can lead to spoilage, and the lack of traceability complicates accountability in case of issues [16][17].