拼多多和Shein在欧洲杀疯了，欧盟会立法禁止这些中国的便宜货吗？

Core Viewpoint - The article discusses the growing resistance against fast fashion brands like Shein in Europe, highlighting the environmental and social implications of their business models, which prioritize low prices and rapid production at the expense of sustainability and labor rights [4][10][29]. Group 1: Environmental Impact - The rise of brands like Shein and Temu has led to increased waste and environmental pollution, as their business models encourage consumers to buy more and discard items quickly due to low prices [10][11][14]. - The article emphasizes that the so-called "on-demand production" has transformed into a culture of "on-demand disposal," contributing to greater waste rather than reducing it [14][23]. - The fashion industry, including Shein, is noted for its significant carbon emissions, second only to the transportation sector in terms of environmental pollution [23]. Group 2: Labor Exploitation - Shein's business model relies on low prices, which results in reduced factory profits and consequently leads to the exploitation of workers through long hours, low wages, and poor working conditions [19][21]. - The article contrasts the labor practices of Shein with those of European brands that adhere to sustainability standards, highlighting the lack of social responsibility in Shein's supply chain [21][23]. Group 3: Consumer Behavior and Market Dynamics - The article points out that the appeal of Shein lies in its ability to offer a wide variety of trendy items at low prices, which attracts young consumers despite the negative implications [10][18]. - It discusses the algorithm-driven approach of Shein and Temu, which tailors products to consumer preferences, but ultimately leads to a cycle of overconsumption and waste [12][23]. - The article suggests that the current consumer behavior reflects a form of "democratization of consumption," where affordability comes at the cost of environmental and social degradation [23]. Group 4: Regulatory Responses - The Swedish government is considering measures to ban or regulate companies like Shein and Temu due to their environmental impact, indicating a shift towards more sustainable practices in the fashion industry [27][29]. - The European Union is preparing regulations aimed at ensuring that imported products meet sustainability criteria, which could fundamentally change the fast fashion landscape [29].