Core Viewpoint - The service consumption sector is experiencing rapid growth this year, driven by new scenarios and experiences, particularly in the context of cultural and tourism integration [1][8]. Group 1: Service Consumption Growth - Service retail sales increased by 5.2% year-on-year in the first three quarters, surpassing the 0.6% growth in goods retail sales during the same period [5][8]. - The cultural and recreational service categories, as well as tourism consulting and rental services, achieved double-digit growth, indicating a surge in new cultural tourism consumption scenarios [5][8]. Group 2: Innovative Experiences - Tourists are increasingly seeking immersive experiences rather than just sightseeing, as seen in the Qingming Riverside Landscape Garden in Kaifeng, where visitors can interact with performers and engage in themed dining experiences [3][5]. - Modern technologies, such as VR and large-scale 8K projection, are being utilized to create new service consumption experiences, exemplified by immersive centers in Chengdu and the stunning aurora displays in Mohe [5][8]. Group 3: Technological Integration - The demand for drone performances has surged, with sales increasing by over 100% this year, and these performances are expanding into international markets [6][10]. - Companies are innovating by combining drone light shows with projection technology, enhancing the entertainment experience and reaching over 40 countries globally [6][10]. Group 4: Cultural and Technological Fusion - The integration of culture and technology is enhancing consumer experiences, with significant revenue growth reported in the cultural arts and travel service sectors, at 13.3% and 9.5% respectively from January to August [8][11]. - Encouragement for cultural enterprises to adopt artificial intelligence and innovate in cultural product offerings is emphasized to improve quality and service [11].
前三季度服务消费提质升级 文旅融合+科技赋能激活市场活力
Yang Shi Wang·2025-10-26 02:58