274亿元！诸城市前三季度社会消费品零售交出高质量“答卷”

Core Insights - The "Old for New" consumption promotion series in Shandong aims to enhance consumer engagement by covering eight categories of products, including home appliances and digital products, until December 31, 2025 [2][4] - The initiative combines national and corporate subsidies to stimulate consumer spending and improve product quality and after-sales service [2][5] - The local government is focused on expanding domestic demand and promoting consumption as a key driver for economic growth, with a reported 7% year-on-year increase in retail sales totaling 27.4 billion yuan from January to September [4] Group 1 - The "Old for New" campaign will be implemented in communities, rural areas, and enterprises, ensuring a broad reach [2] - The program emphasizes quality assurance and customer satisfaction in the purchase of home appliances [2] - The local government is leveraging a combination of policy support, market resources, and supply guarantees to enhance the consumption environment [4][5] Group 2 - The campaign aims to activate the home appliance market by encouraging consumers to replace older products with low-carbon, smart alternatives [5] - The launch of Haier's new "Gleaning" air conditioner coincides with the promotion, highlighting the introduction of innovative products [6]