娃哈哈经销商迎新通知，宏胜系推新品牌娃小宗，明年销量或创新高

Core Insights - The death of Wahaha Group's founder has led to historical legacy issues, making brand compliance a core challenge for the company [1] - Zong Fuli's resignation is linked to her desire to create a new brand "Wah Xiaozong," indicating internal family rifts and a complex interplay of business and emotions [1][5] - The emergence of competing brands "Wah Xiaozong" and "Wah Xiaozhi" highlights the power struggle within the Zong family, as they vie for market and brand influence [3][7] Brand and Market Dynamics - The brand usage rights being deemed "non-compliant" triggered Zong Fuli's resignation, revealing deeper power struggles within the family [5] - The actions of Hongsheng Beverage Group suggest an urgent need to stabilize the existing market, with distributors required to pay deposits, indicating a tightening of control and profit binding [5][15] - The competition between "Wah Xiaozong" and "Wah Xiaozhi" reflects a broader family power struggle, with market resources becoming the focal point of contention [7][11] Distributor Reactions and Market Implications - Distributors face a dilemma between continuing to sell Wahaha or switching to Wah Xiaozong, which impacts their future viability [7][11] - The internal family division is evident through the launch of the two brands, representing a clash of family factions and a battle for market control [11][13] - The choices made by distributors will significantly influence market direction, as hesitation could lead to marginalization [11][13] Broader Industry Context - The situation at Wahaha mirrors the challenges faced by traditional family businesses in modern commercial environments, highlighting the complexities of brand governance [15][17] - The ongoing family and market disputes at Wahaha may serve as a reflection of broader issues within the industry, raising questions about the future of brand management in China [17]