Core Insights - 85°C is experiencing significant operational challenges in mainland China, with over 40 store closures expected this year, marking the largest operational adjustment in five years due to a sales decline exceeding 20% and ongoing losses [3][4] - The company's losses in mainland China reached approximately 200 million New Taiwan Dollars (around 46.3 million RMB) in the first half of last year, with projections indicating losses could exceed 400 million New Taiwan Dollars (around 92.6 million RMB) by 2025 if operational adjustments are not made [3] - The company has announced a strategic shift in its operations in mainland China, focusing on closing underperforming stores while planning to increase franchise locations by the end of the year [3] Store Operations - As of September 16, 85°C operates a total of 659 stores, with over 200 located in Taiwan, although the pace of new store openings has slowed in recent years [4]
知名烘焙品牌被曝大规模闭店
Sou Hu Cai Jing·2025-10-26 07:04