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东城国企消费季启动,国货好物齐聚钟鼓楼
Xin Jing Bao·2025-10-26 09:45

Core Insights - The "Quality Life · Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption Event" was launched on October 26, showcasing high-quality products and services from state-owned enterprises and time-honored brands in Dongcheng District [1][3]. Group 1: Event Overview - The event features 17 boutique exhibition booths at the Bell and Drum Tower Cultural Square, focusing on a diverse range of consumer needs, including time-honored brands, fashionable living, and cultural creative products [1][3]. - The event serves as a significant platform to display the transformation of state-owned enterprises and the innovation of time-honored brands [1]. Group 2: Highlights of Exhibits - The time-honored brand exhibition area attracted significant attention, featuring traditional crafts and innovative products, such as cultural gift boxes and customized services from various brands [3]. - The fashionable living exhibition area targets younger consumers, showcasing products like heritage pearl brooches and seasonal tea drinks, reflecting the modernization of state-owned brands [3]. Group 3: Regional Development and Future Plans - The event is part of the "Walking An Ding Men" cultural and commercial tourism integration project, aimed at creating a unique district that combines cultural experiences, commercial consumption, and leisure tourism [5]. - The Dongcheng District State-owned Assets Supervision and Administration Commission plans to use this event as a starting point to promote further reforms and brand innovations among state-owned enterprises, contributing to high-quality regional economic development [5].