平安健康险发布“平安乐健康”品牌 打造健康保险服务新体系

Core Insights - Ping An Health Insurance has launched the "Ping An Le Health" brand and upgraded its client app, marking a significant step in the integration of health insurance and medical services [1][2] - The initiative aligns with the "Healthy China" strategy and aims to transform every health-related activity into a valuable health asset for customers [1] - The new health insurance service system includes four key projects: vibrant living, quality medical care, digital healing, and long-term protection [2] Group 1 - The launch of the "Ping An Le Health" brand signifies a comprehensive innovation in health insurance services [1] - The upgraded client app will serve as a professional digital platform for health asset management [2] - The initiative is a response to the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in health insurance [1][2] Group 2 - Ping An Health Insurance's strategy is driven by a dual approach of "health insurance + medical services" to enhance professional health management services [2] - The company plans to conduct a series of online and offline health activities to raise public health awareness and literacy [2] - The overarching goal is to create a health-oriented lifestyle that contributes to the realization of the "Healthy China" blueprint [2]