240小时免签下北京入境游｜北京市文化和旅游协会理事、百达旅游总经理游旭公：入境游市场仍处于快速恢复阶段

Group 1 - The inbound tourism market in Beijing is experiencing rapid recovery, with the Italian market growing by 38% compared to 2019, and the Spanish-speaking market increasing by 20% [2] - Many companies that previously focused on domestic and outbound tourism are now actively shifting towards the inbound tourism market, which is seen as a positive development for service quality and business collaboration [2] - A major shortcoming in the inbound tourism sector is the lack of effective communication and marketing strategies, despite having solid products [2] Group 2 - The core competitiveness of tourism products lies in quality and innovation, with traditional tourism companies only able to cover a limited part of the market due to the diverse and fragmented demands of inbound tourists [3] - Baida Tourism has continuously focused on product development and experience upgrades, launching high-quality cultural interpretation projects involving industry experts and celebrities [3] - Innovative tourism products, such as the cycling project that integrates intangible cultural heritage elements and VR technology, have significantly increased attention in overseas markets [3]