Mastercard(US:MA) Bei Jing Shang Bao·2025-10-26 11:17Group 1 - The core viewpoint of the article highlights the significant shift in inbound tourism trends, with independent travel becoming the mainstream and group travel declining, driven by optimized visa policies and improved transportation convenience in China [2][3] - The introduction of a direct tap-in system for foreign visitors on Beijing's subway has enhanced accessibility, allowing tourists to travel seamlessly across hundreds of stations, similar to major international cities like London and New York [2][3] - There is a growing trend towards experiential and event-driven consumption in global tourism, with major events and cultural phenomena attracting foreign tourists to China, creating opportunities for short-term consumption spikes [3] Group 2 - The collaboration between Mastercard and Beijing's cultural and tourism bureau has led to the development of the "Priceless Beijing" product, aimed at providing unique travel experiences that create lasting memories for cardholders [3] - Future innovations in inbound tourism products will focus on exploring new tourism resources and enhancing consumer experiences beyond traditional attractions, thereby stimulating deeper consumer engagement [3]