“流量”杀不死西贝

Core Viewpoint - The article discusses the paradox of the restaurant chain Xibei, which, despite facing significant online criticism, continues to attract long queues of customers in physical locations, highlighting the disconnect between online sentiment and real-world consumer behavior [5][10][20]. Group 1: Online Criticism vs. Real-World Demand - Many online critics of Xibei have likely never dined there, as evidenced by the continued customer turnout despite negative reviews [6][10]. - The criticism directed at Xibei is more about its public relations and brand image rather than the quality of its food [10][11]. - The phenomenon of online backlash does not equate to a brand's demise; rather, it reflects a broader social behavior where criticism can be a form of social expression [13][22]. Group 2: Consumer Behavior and Preferences - Consumers prioritize their personal cravings over online opinions, leading them to choose Xibei for its unique offerings, such as its signature dishes [15][19]. - Xibei has established a reputation for safety and consistency, which is particularly appealing to families with children, contributing to its sustained popularity [16][18]. - The brand has a loyal customer base, with 70% of its patrons being repeat customers, indicating a strong connection to its offerings despite external criticism [18][24]. Group 3: Brand Resilience and Market Position - Xibei has survived numerous controversies without significant damage to its business model, suggesting a robust market position [19][20]. - The brand's ability to meet consumer needs in a standardized manner has allowed it to thrive, even amidst public relations challenges [19][22]. - The article concludes that the only real threat to Xibei's existence would be a failure in product quality, as it has maintained a clean safety record over its 37 years of operation [24].