Bei Jing Shang Bao·2025-10-26 11:24Group 1 - The core theme of the news is the enhancement of inbound tourism in China, particularly through the upgraded "Free Beijing Half-Day Tour" project by Ctrip, which now offers a comprehensive service package including tickets, transportation, SIM cards, and currency exchange [2] - Ctrip is expanding its offerings beyond traditional tourism products by launching a cultural experience restaurant aimed at foreign tourists, utilizing immersive video and 3D technology to showcase Chinese culture and cuisine [3] - The company is focusing on helping supply chain partners seize opportunities in the inbound tourism market, providing translation services in over 20 languages to enhance product accessibility for international customers [3] Group 2 - Ctrip has identified pain points for inbound tourists, such as family travel restrictions and varying dietary needs, and is working with airlines to address these issues [4] - The company is enhancing its inbound tourism product design by emphasizing service details, such as food ingredient labeling, to meet the diverse needs of international visitors [4] - The growth of inbound tourism is seen as beneficial not only for the tourism industry but also for the broader economy and social welfare, as foreign tourists' spending impacts multiple related sectors [4]