240小时免签下北京入境游｜诺金国际市场营销副总裁曲晶：“东方美学+中国服务”成高端酒店破局关键

Core Insights - The inbound tourism market is diversifying, with an increase in visitors from emerging markets, particularly countries involved in the Belt and Road Initiative, such as Southeast Asia and the Middle East [2] - There is a shift in tourist preferences from sightseeing to deep cultural experiences, with foreign visitors prioritizing cultural landmarks like the Great Wall and the Forbidden City [2] - Foreign tourists are increasingly interested in culturally rich accommodations and unique local experiences, showing a willingness to pay for products that blend Eastern aesthetics with Chinese service [2] Company Strategies - The company is enhancing its aesthetic investments by incorporating elements of Ming Dynasty culture and national aesthetics into hotel designs, creating an atmosphere of Eastern elegance [3] - Service offerings are being enriched by integrating traditional Chinese concepts such as the 24 solar terms and wellness practices, along with participatory cultural activities like food experiences and tea ceremonies [3] - The establishment of cultural service ambassadors aims to provide detailed and warm professional services, transforming accommodation into a tangible cultural experience [3]