供需两端发力破解入境游便利化与产品双重挑战

Core Insights - The primary focus during the "14th Five-Year Plan" period will be the development of inbound tourism in China, driven by demand-side policy initiatives such as visa exemptions and enhanced payment convenience [1][2] - By 2025, inbound tourism is expected to exhibit three main characteristics: the positive effects of unilateral visa exemptions, the widespread implementation of a 240-hour transit visa exemption policy, and significant growth in the individual traveler market [1][2] Demand-Side Insights - Different markets have varying demands for visa exemptions, necessitating a detailed approach to categorizing exempt countries and tourist groups [1] - A whitelist system should be established to expand the visa exemption range, allowing tourists with a clean record of visits to China in the past five years to qualify for multiple visa exemptions [1] - An intelligent visa review system is recommended to enhance the efficiency of visa exemption approvals [1] Supply-Side Insights - Accelerating the development of world-class tourist cities is essential for supporting inbound tourism, emphasizing the importance of urban infrastructure alongside scenic area development [2] - The potential of study tourism as a significant segment of the inbound market should be explored, with a focus on building a comprehensive inbound study tourism system [2] - A complete inbound tourism industry chain should be established, including a national tourism promotion agency to market Chinese tourism products and culture globally [2] Market Trends - The inbound tourism market is currently in a rapid recovery phase, with notable growth in specific markets such as Italy and Spanish-speaking countries [4] - Free independent travel is becoming the dominant mode of travel for inbound tourists, driven by improved visa policies and transportation convenience [5] - There is a growing demand for differentiated dining and travel experiences among inbound tourists, particularly those traveling with children [6] Innovative Experiences - Inbound tourists are increasingly favoring immersive and customized experiences over traditional sightseeing [10] - The integration of technology and culture in tourism experiences is gaining traction, with strong interest from foreign visitors in innovative offerings [8] - Traditional dining experiences, such as those offered by time-honored brands, are becoming key avenues for foreign tourists to engage with Chinese culture [14]