宗馥莉的进退大考

Core Viewpoint - The competition between the brands "娃小智" and "娃小宗" intensifies as宗馥莉 returns to Wahaha, with her uncle宗泽后 launching "娃小智" for nationwide recruitment, while "娃小宗" is put on hold due to trademark disputes and internal power struggles within the company [1][3][5]. Group 1: Brand Competition - "娃小宗" was halted just 41 days after its announcement, indicating internal conflicts and potential trademark compliance issues [3]. - "娃小智" was launched on the same day宗馥莉 regained the trademark rights to "娃哈哈," suggesting a strategic move to counter "娃小宗" [5]. - "娃小智" claims to offer products with the same formulas as "娃哈哈" but at lower prices, aiming to attract customers and distributors [6]. Group 2: Financial and Operational Challenges - The macroeconomic environment and competitive pressures raise questions about whether Wahaha can achieve its ambitious revenue target of 50 billion yuan in 2024 [1][7]. - The macroeconomic environment and competitive pressures raise questions about whether Wahaha can achieve its ambitious revenue target of 50 billion yuan in 2024 [1][7]. - The company faces challenges in maintaining distributor confidence, as the recent changes have led to hesitance in payment of deposits by distributors [8]. Group 3: Market Dynamics - Competitors like Nongfu Spring and Yibao are increasing their market presence, putting additional pressure on Wahaha [7]. - The beverage market remains large, providing opportunities for both "娃小宗" and "娃小智," but the ongoing internal conflicts may lead to a loss of market share [8].