宗馥莉已回娃哈哈上班！以宏胜饮料集团总裁的身份行事

Core Points - The recent developments in Wahaha's brand strategy indicate a reversal in the company's direction, with the decision to continue using the Wahaha brand for 2026, despite previous plans to introduce the "Wawa Xiaozong" brand [1][2] - The internal conflict within Wahaha led to the emergence of the "Wawa Xiaozong" brand, which was initiated by Zong Fuli after her appointment as chairman and general manager, but has now been temporarily sidelined [2][5] Group 1: Brand Strategy and Management Changes - Zong Fuli has returned to Wahaha, now acting as the president of Hongsheng Beverage Group after resigning from her previous roles [3] - The internal restructuring and management changes initiated by Zong Fuli have caused significant discord, particularly regarding the ownership and use of the Wahaha trademark [5][9] - The Wahaha trademark is owned by the Wahaha Group, and any use of it requires unanimous consent from all shareholders, which includes Zong Fuli and other stakeholders [6][9] Group 2: Dealer Reactions and Market Dynamics - Some dealers express distrust towards the "Wawa Xiaozong" brand, leading to a lack of compliance with the guarantee deposit requirements set by Hongsheng, with completion rates as low as 10%-20% compared to previous years [7][8] - Conversely, larger and long-term dealers remain loyal to the Wahaha brand and are supportive of the company's direction, viewing the current situation as a normal transition [8][9] - The conflict over brand representation has led to a situation where dealers are hesitant to invest in the new brand due to fears of receiving "Wawa Xiaozong" products instead of traditional Wahaha products [7][8]