Core Viewpoint - The company, Laopu Gold, has implemented its third price adjustment of the year on October 26, with price increases exceeding 20% for several products, indicating a significant markup strategy in response to market conditions [1][3]. Price Adjustment Details - The price increase for various products includes: - Cross Gold Vajra No. 1 (8.39g) now priced at 18,500 yuan, an increase of 3,500 yuan, or 23.33% - Rose Window No. 1 Gemstone Edition (14.8g) now priced at 30,610 yuan, an increase of 6,150 yuan, or 25.15% - Point Diamond Gourd (7.39g) now priced at 16,750 yuan, an increase of 2,660 yuan, or 18.87% - Sun Totem (8g) now priced at 19,500 yuan, an increase of 3,110 yuan, or 18.97% [1]. Market Response - The announcement of the price adjustment has triggered a buying frenzy, particularly following the company's entry into Shanghai Hang Lung Plaza, marking its full coverage of China's top ten high-end shopping malls [6]. - Customers have been seen queuing overnight to purchase jewelry before the price increase, indicating strong consumer demand and anticipation [8][11]. Company Performance - Laopu Gold reported a significant revenue increase of 251% year-on-year, reaching 12.354 billion yuan for the six months ending June 30, 2025, with an adjusted net profit of 2.35 billion yuan, up 290.6% [13]. - The growth is attributed to the expanding brand influence and continuous product optimization, which have driven both online and offline sales [13].
又涨价!有产品一夜涨6000元,顾客涨价前通宵排队:买到能省不少,值得!
Sou Hu Cai Jing·2025-10-26 17:16