从标准跃升看中国奶业突围（微观）

Core Viewpoint - A recent update to the national food safety standard for sterilized milk in China is significantly reshaping the consumer dairy market by mandating that only fresh milk from cows or sheep can be used as the sole ingredient for sterilized milk, eliminating the use of reconstituted milk [1] Group 1: Industry Impact - The new standard is expected to increase the demand for high-quality domestic fresh milk, stabilize milk prices, and ensure farmers' income, while promoting closer ties between companies and dairy farmers [1][2] - The adjustment in sterilized milk production processes marks a significant shift in the dairy industry, moving from a period of milk source shortages to a more balanced supply-demand dynamic [2] - The average purchase price of fresh milk in China has become comparable to the landed and taxed price of imported powdered milk, indicating minimal impact on supply from the new standards [2] Group 2: Technological Advancements - Technological innovations, such as the cultivation of high-quality forage and the use of smart farming practices, are driving improvements in the dairy industry, enhancing both quality and efficiency [2] - The proportion of large-scale dairy farms with over 100 cows has reached 78%, showcasing the industry's shift towards modernization and efficiency [2] Group 3: Consumer Trends and Market Potential - There is significant potential for growth in China's dairy market, as per capita milk consumption remains low, and there are structural issues such as an oversupply of liquid milk and insufficient development of dairy products like cheese and butter [3] - The consumption of cheese has increased by 120% over the past five years, highlighting the potential for diversification in dairy product offerings [3] - The industry is encouraged to shift consumer habits from solely drinking milk to incorporating dairy products, which is essential for addressing seasonal fluctuations in raw milk supply and enhancing value-added products [3] Group 4: Quality and Standards - The adjustment of milk production standards reflects the government's commitment to food quality, consumer rights protection, and public welfare, emphasizing the importance of maintaining high quality throughout the dairy supply chain [3]