ZSCBGCL(SZ:000715) Zheng Quan Shi Bao Wang·2025-10-27 01:16Core Viewpoint - Zhongxing Commercial reported a significant increase in net profit for the first three quarters of 2025, achieving a non-GAAP net profit of 57.33 million yuan, a year-on-year growth of 29.28%, indicating a notable improvement in profitability [2]. Group 1: Business Strategy and Performance - The "first-store economy" has become a key indicator of the core competitiveness of commercial entities and urban consumption vitality, with Zhongxing Commercial focusing on expanding its first-store matrix and innovating consumption scenarios to create a differentiated competitive advantage [3][4]. - The operation of the Shenyang Zhongxing Dinosaur Museum, the first dinosaur-themed museum located within a commercial complex in China, has successfully integrated cultural tourism and retail, becoming a popular landmark that drives family consumer traffic [3]. - Zhongxing Commercial has introduced a variety of first-store brands, including the first eco-friendly flagship store of Diconi and the first store of Elizabeth Arden in Liaoning, enhancing its product structure and aligning with consumer demands for quality and individuality [4][5]. Group 2: Marketing and Service Innovation - The company has shifted its retail identity from merely selling products to providing experiential scenarios, employing innovative marketing strategies to attract diverse consumer groups and enhance service experiences [6][7]. - The implementation of various themed events, such as music concerts and sports competitions, has effectively captured the interest of younger consumers, transforming shopping habits from "buying to browse" into "browsing to buy" [8]. Group 3: Digital Transformation and Efficiency - During the "14th Five-Year Plan" period, Zhongxing Commercial has made steady progress in digital transformation, enhancing operational efficiency and consumer experience through the integration of technology [9][10]. - The launch of the "Zhongxing Building+" mini-program and the first Douyin e-commerce live broadcast in the Shenyang business circle has created a new social ecosystem that effectively connects online and offline consumer experiences [9]. Group 4: Financial Performance and Future Outlook - In 2023, Zhongxing Commercial achieved a total merchandise sales volume of 3.243 billion yuan, a year-on-year increase of 28.13%, with net profit reaching 134 million yuan, marking a 56.90% growth [11]. - The company aims to solidify its leading position in Northeast retail by continuing to promote the first-store economy, digital transformation, and service system upgrades, contributing to the vitality of the regional consumer market [12].