聚焦“品质生活” 老字号和知名品牌精品展位亮相钟鼓楼广场

Core Insights - The event "Quality Life・Zijin Selection - Dongcheng State-owned Enterprises Quality Consumption" aims to promote the national strategy of expanding domestic demand and upgrading consumption, showcasing the capabilities of state-owned enterprises in enhancing public welfare and driving regional economic growth [1] Group 1: Event Overview - The event was held on October 26 at the Bell and Drum Tower Cultural Square, organized by multiple local government bodies and Beijing Dongcheng Cultural Tourism Group [1] - It featured an innovative model combining brand display, immersive experiences, and consumer benefits, highlighting the strength of state-owned brands and the innovation of time-honored brands [1] Group 2: Consumer Engagement - The event targeted diverse consumer needs with 17 premium exhibition booths, covering traditional brands, fashionable lifestyle products, and cultural tourism [2] - The venue is part of the "Walking Andingmen" project, which aims to create a unique district that integrates cultural experiences, commercial consumption, and leisure tourism [2] Group 3: Exhibition Highlights - The event showcased a blend of traditional craftsmanship and modern aesthetics, with products from various time-honored brands appealing to different consumer demographics [3] - The fashion lifestyle section featured products that resonate with younger consumers, expanding the audience for state-owned brands [3] - The cultural tourism and specialty products section emphasized regional collaboration, introducing high-quality resources from partner regions [3] Group 4: Future Prospects - This event serves as a pilot for the "Walking Andingmen" project, demonstrating the feasibility of integrating culture, commerce, and tourism [4] - Future initiatives will focus on deepening the project and creating engaging experiences for citizens, enhancing the vitality of cultural and commercial integration in the region [4] - State-owned enterprises in Dongcheng will continue to innovate and develop impactful consumer IP activities, aligning with urban culture and public needs to drive high-quality economic development [4]