张雪峰「变形记」

Core Viewpoint - Zhang Xuefeng, a controversial figure in the education sector, has transitioned from a "brutal" commentator on academic fields to a more cautious persona after a 28-day suspension, reflecting the changing dynamics of the education industry and public sentiment towards higher education [3][20][30] Group 1: Rise to Fame - Zhang Xuefeng's journey as a "internet celebrity mentor" began in 2016 with a viral video that quickly garnered attention for its fast-paced and humorous delivery [4][5] - His straightforward and pragmatic views on education, such as "liberal arts are all service industries," resonated with many ordinary families seeking clarity in a complex educational landscape [9][10] - By 2025, his controversial statements had sparked significant backlash from academic institutions, particularly regarding his views on journalism and liberal arts [11][13][14] Group 2: Business Expansion - In 2021, Zhang founded Suzhou Fengxue Weilai Education Technology Co., Ltd., where he holds a controlling stake, marking his shift from an educator to a capital operator across over a hundred enterprises [15][18] - His business model capitalizes on public anxiety regarding education and employment, offering high-priced services for college application guidance, with prices ranging from 12,999 to 18,999 yuan [17][18] - The market for paid college application services is substantial, with a reported size nearing 1 billion yuan and over 800,000 paying users by 2025 [18] Group 3: Regulatory Challenges - In 2025, Zhang faced significant regulatory pushback, resulting in a suspension from multiple platforms due to violations of community guidelines and educational policy sensitivities [20][22] - The tightening of regulations around for-profit educational services has forced Zhang to adapt his approach, shifting from aggressive marketing to a more subdued and compliant demeanor [26][27] Group 4: Transformation Post-Suspension - After his suspension, Zhang re-emerged with a more cautious approach, emphasizing the value of all academic disciplines and avoiding derogatory remarks about specific fields [24][26] - His transformation reflects a broader trend in the education sector, where public expectations are shifting from idealism to practicality in higher education [28][30] - Despite the change in tone, the underlying commercial strategy remains focused on leveraging public anxiety and demand for educational services [27][30]