Workflow
部分价格涨幅超25%!到底谁在为老铺黄金买单?
Jin Shi Shu Ju·2025-10-27 03:12

Group 1 - The core point of the article is that Laopu Gold has implemented its third price adjustment of the year, with price increases exceeding 20% for several products, following previous increases of 5%-13% in August [1][3] - The price adjustments include specific products such as the Cross Gold Vajra No. 1 (8.39g) now priced at 18,500 yuan, a 23.33% increase, and the Rose Window No. 1 gemstone version (14.8g) now at 30,610 yuan, a 25.15% increase [1][3] - Laopu Gold's pricing strategy aligns with its positioning as a "luxury gold" brand, similar to Chow Tai Fook's fixed-price gold products [3] Group 2 - The announcement of the price adjustment coincided with Laopu Gold's entry into Shanghai Hang Lung Plaza, marking its full coverage of China's top ten high-end shopping malls [5] - The price adjustment announcement triggered a buying frenzy, with long queues forming outside the store as customers sought to purchase jewelry before the price increase [7][8] - As of October 25, the Laopu Gold store at Hang Lung Plaza reached its customer capacity limit by 2:30 AM, indicating strong demand [10] Group 3 - Laopu Gold reported significant financial growth, with a revenue of 12.354 billion yuan for the six months ending June 30, 2025, representing a 251% year-on-year increase, and an adjusted net profit of 2.35 billion yuan, up 290.6% [10] - The company's growth is attributed to its expanding brand influence and continuous product optimization, which have driven revenue growth across both online and offline channels [10] - As of October 24, Laopu Gold's stock closed at 694 HKD per share, with a total market capitalization of 119.8 billion HKD [10][11] Group 4 - The buying surge occurred against a backdrop of declining international gold prices, with London gold dropping to 4,111.555 USD per ounce [13] - Despite the price drop, Goldman Sachs remains optimistic about gold's future, predicting a healthy correction and maintaining a bullish outlook on gold prices [13][16] - Goldman Sachs expects central banks to continue purchasing gold, with an estimated average annual purchase of 760 tons in 2025 and 2026, which is higher than pre-2022 levels [16]