深圳又上新222家首店，深圳湾万象城二期霸榜

Core Insights - The "first store economy" has evolved from a commercial buzzword to a core competitive arena for cities, with Shenzhen positioning itself as a strong engine to activate commercial vibrancy [1][28] - In Q3 2025, Shenzhen's first store economy experienced explosive growth, with 222 new first stores emerging, representing a 34.5% year-on-year increase compared to Q3 2024 and a 15% increase from the first half of 2025 [2] Group 1: First Store Distribution and Characteristics - The market for first stores in Shenzhen is characterized by a significant presence of high-energy first stores, with nearly half being national and South China first stores, indicating a substantial enhancement in store quality [3][5] - Domestic brands dominate the first store market with 152 stores (68.0%), while international brands account for 62 stores (27.9%), showcasing a commercial landscape of "local foundation + global diversity" [5][10] - Among international brands, Japanese brands lead with 16 stores, followed by brands from the US, France, South Korea, and Italy, with fashion retail being the primary driver [6][9] Group 2: Market Dynamics and Consumer Trends - The first store economy is primarily driven by retail and dining, which together account for 91.9% of the total, highlighting the strong consumer demand in these sectors [11] - Non-standard store types make up 27.5% of the new openings, indicating a trend towards personalized and experiential retail environments [13] - The concentration of first stores in core urban areas like Nanshan, Baoan, and Futian reflects the influence of economic strength, population density, and commercial infrastructure [16][18] Group 3: New Commercial Spaces and Policy Support - New commercial landmarks such as Shenzhen Bay Mixc Phase II and Shenzhen Joy City have significantly contributed to the influx of first stores, with over half of the new openings attributed to these developments [19][21] - The Shenzhen government has introduced policies to incentivize first store openings, including financial rewards of up to 3 million yuan, aiming to position the first store economy as a catalyst for consumption upgrades and commercial innovation [28]