强一木业董事长葛建伟：21年磨一剑 以“糯米板”开拓第二代板材“新品类”

Core Viewpoint - The Chinese panel industry is undergoing a significant transformation driven by the dual forces of the "dual carbon" strategy and the upgrade of consumer quality, transitioning from scale expansion to value reconstruction [1] Group 1: Industry Transformation - The implementation of the new national standard GB18580-2025 in 2026 will raise the formaldehyde release limit for artificial board products to E0 level, pressuring the industry to upgrade [1][7] - There is a growing consumer demand for healthy home environments, leading to increased pressure on traditional board systems that rely on urea-formaldehyde resin glue due to concerns over formaldehyde release [1][14] - The market is currently characterized by low-price competition, with many companies sacrificing quality for cost advantages, while a focus on high quality can lead to significant market success [6][12] Group 2: Company Innovation - Qiangyi Wood Industry, led by Chairman Ge Jianwei, has transformed from a trading company to an industry innovator over 21 years, introducing the revolutionary glutinous rice board [1][3] - The glutinous rice board utilizes a natural adhesive made from glutinous rice flour combined with magnesium chloride and magnesium oxide, addressing environmental concerns while maintaining product strength and flexibility [9][14] - The company emphasizes the importance of precise manufacturing processes and strict production management to create a technical barrier that competitors find difficult to replicate [11][12] Group 3: Market Performance - The glutinous rice board has achieved significant market acceptance, with over one million units sold and minimal customer complaints, demonstrating its strong performance and consumer appeal [17][18] - The product's environmental performance is a key competitive advantage, being free of formaldehyde and suitable for high-end applications such as children's and maternity rooms [14][18] Group 4: Future Vision - Ge Jianwei believes that the current market conditions present a unique opportunity to establish a new product category, similar to how electric vehicles have disrupted the traditional automotive market [18][20] - The goal is to make "glutinous rice board" synonymous with Qiangyi Wood Industry, positioning the company as a leader in this new category while driving technological advancements and industry upgrades [20]