Zhongtai Securities(SH:600918) 智通财经网·2025-10-27 06:33Core Viewpoint - The AI comic drama industry is expected to experience rapid growth, with the market size projected to exceed 20 billion yuan in 2025, driven by significant increases in supply, viewership, and engagement metrics [1][2]. Group 1: Industry Growth and Trends - The comic drama supply, viewership, and likes are projected to grow at compound monthly growth rates of 83%, 92%, and 105% respectively from April to July 2025 [1]. - Major companies like ByteDance, Kuaishou, Bilibili, Baidu, and Youku Tudou have introduced supportive policies for AI comic dramas, enhancing revenue sharing for creators [2]. - The integration of AIGC technology is reducing costs and increasing production capacity, leading to a favorable income-cost dynamic in the AI comic drama sector [2]. Group 2: Market Dynamics and Content Strategy - The comic drama industry chain is becoming more refined, with a clear commercialization model that includes IP reserves, adaptation, production, and operational deployment [2]. - The profitability model for comic dramas is similar to short dramas, with a return on investment (ROI) of 1.8 times for overall operations [2]. - Currently, the majority of comic drama content is male-oriented, but there is potential for expansion into female-oriented and other genres, as well as a broader audience base [2]. Group 3: Investment Opportunities - Companies with strengths in comics, web literature, animation, and short dramas are recommended for investment, including Rongxin Culture, Yuewen Group, and Zhongwen Online [3]. - Companies with AI technology capabilities and platform advantages, such as Kuaishou, Bilibili, and Mango Excellent Media, are also highlighted as potential investment targets [3].