小米上线“围观短剧”APP，主打无广告免费看，下载量已破90万

Core Insights - Xiaomi officially entered the short drama sector by launching an independent app called "Weiguan Short Drama" at the end of September [1] - The app emphasizes two main selling points: "ad-free" and "free full series viewing" [1] - Within nearly a month of its launch, the app has achieved a download volume of 900,000 [1] - Currently, the app is exclusively available for Xiaomi smartphone users [1] - Xiaomi's founder, Lei Jun, has previously expressed interest in short dramas, and his involvement is evident in Xiaomi's self-produced short drama "Time and Space Partners" [1]