吃、赏、玩同频共振占据“C位” 农业新吃法、新玩法助力产业走出“微笑曲线”

Group 1 - The core demand of consumers has shifted from merely "eating enough" and "eating well" to "eating healthily" [1] - There is a growing emphasis on the quality and freshness of vegetables, with organic labels and traceability codes becoming standard on packaging [2] - The agricultural sector is responding to the new consumer demands for fresh and healthy food by implementing advanced technologies and practices in production [3][5] Group 2 - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan period, 36,000 new certifications for green, organic, and geographical indication products were issued, providing over 200 million tons of quality agricultural products annually [7] - Qinghai's Ulan County is a significant quinoa breeding base, benefiting from ideal natural conditions for quinoa cultivation, with over 1,000 varieties being developed [9] - The continuous breakthroughs in breeding new varieties support the development of new products in the quinoa industry, with projections indicating an annual output value exceeding 530 million yuan [11] Group 3 - The focus on whole grain foods is increasing, with research and development in quinoa, oats, and barley being prioritized to enhance nutritional health [13][15] - The agricultural processing industry is evolving, with innovations such as freeze-dried porridge and various soybean products being introduced to the market [17][19] - The diversification of food supply systems is being accelerated, with a shift towards plant-based proteins and other alternative sources to meet consumer health needs [19] Group 4 - The integration of agriculture and tourism is transforming rural areas into attractive destinations, enhancing the experience of agricultural activities [20][22] - Local initiatives, such as the production of persimmons in Zhejiang and the development of a lodging industry around lotus cultivation in Jiangsu, are driving tourism and local economies [24][25] - The Ministry of Agriculture has established 240 key leisure agriculture counties, projecting nearly 900 billion yuan in revenue from leisure agriculture and rural tourism by 2024 [31]