山姆会员店迎来新业态新总裁 阿里巴巴出身的刘鹏正式加入
Sou Hu Cai Jing·2025-10-27 06:42

Core Insights - Walmart China has appointed Liu Peng as the new President of Sam's Club, effective immediately, as part of its strategy to enhance investment and upgrade its business in China [1][2] Company Overview - Liu Peng has extensive experience in the Chinese retail and internet sectors, having held various leadership roles at Alibaba Group, including General Manager of Tmall Global and President of Tmall Import and Export [2][3] - Prior to joining Alibaba in 2015, Liu held leadership positions at Goodbaby China, Wande City China, Suning Appliance, and Haier Group, covering areas such as procurement and marketing [3] Strategic Direction - Walmart aims to strengthen its commitment to becoming the most trusted omnichannel retailer in China, focusing on high-quality products and an exceptional shopping experience for customers and members [3] - The appointment of Liu Peng is seen as a positive personnel change that signals Walmart's intent to increase investment and organizational upgrades, reinforcing a member-first principle [5] Business Performance - Sam's Club has been experiencing rapid growth, with nearly 60 stores opened in over 30 cities in China, and plans for additional openings by the end of the year [6] - Membership numbers are on the rise, with stable increases in renewal rates and activity levels, while e-commerce now accounts for over 50% of the business [6]