Core Insights - LeShuShi Limited is preparing for an IPO on the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors [1][3] - The company is the largest manufacturer of hygiene products in Africa, leading in both the baby diaper and sanitary napkin markets by production volume in 2024 [1][3] Company Overview - LeShuShi focuses on emerging markets in Africa, Latin America, and Central Asia, specializing in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [3] - The company holds the largest market share in Africa for baby diapers at 20.3% and sanitary napkins at 15.6% based on 2024 sales volume [3] - LeShuShi has established a broad sales network across over 30 countries, which is considered a competitive advantage [3] Financial Performance - The company's revenue grew from $320 million in 2022 to $454 million in 2024, reflecting a compound annual growth rate (CAGR) of 19.2% [6] - For the four months ending April 30, 2025, revenue increased by 15.5% to $161.31 million compared to the same period in the previous year [6] - The sales volume for baby diapers and sanitary napkins reached 4.122 billion and 1.634 billion units respectively in 2024, with respective CAGR of 17.3% and 30.6% since 2022 [3] Brand Strategy - LeShuShi offers various brands, including its core brand Softcare, which targets mid-to-high-end consumers seeking quality products [4] - Softcare has become a well-known brand in many African countries, establishing a leading market position [4] Sales and Distribution - As of April 30, 2025, LeShuShi has set up 18 sales branches in 12 countries, supported by over 2,800 wholesalers, distributors, supermarkets, and other retailers [3]
乐舒适通过港交所聆讯 在非洲婴儿纸尿裤及卫生巾市场均排名第一
Zhi Tong Cai Jing·2025-10-27 07:02