Core Insights - The company, October Rice Field, is leveraging a multi-dimensional marketing strategy to promote its 2025 new rice season, emphasizing both technological quality and cultural warmth [1][9] - The brand is committed to ensuring high-quality rice from production to table, showcasing its modern production capabilities and dedication to agricultural innovation [3][5] Group 1: Brand Strategy - October Rice Field's marketing campaign integrates hard technology and soft power, aiming to enhance brand reputation and consumer connection [1][9] - The collaboration with popular actor Ke Chun and participation in the interactive culinary show "Taste You Come" are part of a broader strategy to engage younger consumers [1][7] Group 2: Quality Assurance - The company emphasizes rigorous quality control processes, ensuring that every grain of rice meets high standards from selection to production [5][6] - The modern production facility in Shenyang exemplifies the company's commitment to high standards, efficiency, and quality in rice processing [3][5] Group 3: Cultural Integration - October Rice Field connects its products to traditional Chinese culture through the 24 solar terms, enhancing consumer understanding of the rice's seasonal significance [6][9] - The brand's narrative around "a bowl of good rice" is designed to evoke emotional resonance and cultural identity among consumers [6][9] Group 4: Community Engagement - The company plays a proactive role in rural revitalization by linking agricultural production with local farmers, ensuring they benefit from the industry's growth [5][9] - October Rice Field's initiatives include establishing direct supply chains from production areas to factories, promoting local agricultural development [9]
一粒米的“硬科技”与“软实力”，十月稻田新米上市打出组合拳