Sou Hu Cai Jing·2025-10-27 07:16Group 1 - Recent decline in gold prices has created mixed feelings among consumers, with buyers feeling relieved and sellers concerned [2][4] - As of October 26, various brands have different gold prices, with 周生生 at 1224 CNY/g, 六福珠宝 at 1232 CNY/g, and 中国黄金 at 1125 CNY/g, indicating a significant price variation among brands [2][5] - The overall trend shows a consistent decline in gold prices, influenced by factors such as international market conditions, USD exchange rates, and seasonal demand in China [4][5] Group 2 - The price differences among brands are attributed to brand premium, craftsmanship, and product types, with investment gold generally priced closer to raw material costs [5] - For consumers considering purchases, the current lower prices may present a good opportunity for buying jewelry, while investment decisions should be made with a long-term perspective [7] - Market psychology plays a crucial role in gold price fluctuations, with consumer behavior often driven by fear of missing out during price increases and hesitation during declines [7][10] Group 3 - Platinum prices are also noted, with significant differences compared to gold, but gold remains a more favorable option for value retention [9] - The recent price drop in gold does not indicate a loss of value but rather a market adjustment, presenting opportunities for consumers and challenges for investors [10]