Core Points - The "Seventh National Excellent Cultural Brand Selection Activity" organized by China Transportation News Agency showcases the "De Hou Lu Chang" cultural brand of Shanxi Road and Bridge Group's second company, which has entered the final evaluation stage [1][6] - A total of 648 brands participated in the event, with over 300 brands advancing to the storytelling phase, including 162 brands from the northern region [1] Group 1 - The performance of the second company, titled "Three Generations of Road Builders, One Line of De Hou Emotion," narrates the epic struggle of three generations of road builders, highlighting the transition from traditional construction to intelligent building [3] - The narrative spans from the challenging 1960s, where basic tools were used to build roads, to the innovative 1990s, and into the current era of digitalization and smart construction technologies [3] - The performance received widespread acclaim, showcasing the company's commitment to craftsmanship and the enduring spirit of "De Hou Lu Chang" [3][6] Group 2 - The event provided a platform for the "De Hou Lu Chang" cultural brand to demonstrate its appeal, enhancing brand influence and promoting high-quality development within the company [6] - The company aims to integrate its cultural philosophy into all aspects of production and operations, fostering a strong cultural force for sustainable development [6]
高质量发展看山西国企:路桥二公司“德厚路长”文化品牌登上全国交通运输优秀文化品牌展示舞台
Sou Hu Cai Jing·2025-10-27 08:00