LJZ(SH:600663) Zhong Guo Xin Wen Wang·2025-10-27 08:07Core Insights - The 2025 Lujiazui International Coffee Forum opened in Shanghai, focusing on the theme "Building a Flavorful Future" and aims to explore new trends, technologies, and opportunities in the coffee industry [1][4] Industry Overview - The forum is organized by the Lujiazui Coffee Culture Industry Association and INNOVATION IN ORIGINS (IO), gathering top experts from the global coffee supply chain to promote high-quality development in China's coffee industry [1][4] - The event marks a shift from general consumer experiences to professional insights, emphasizing the importance of expert knowledge in the coffee sector [1] Key Topics and Discussions - The two-day agenda includes in-depth discussions on four core topics: "Coffee Chemistry and Sensory," "Scientific Fermentation and Processing," "Modern Extraction and Technological Innovation," and "Coffee Brand Building and Consumer Scene Innovation" [2] - These topics are designed to address critical points in the upgrade of China's coffee industry, providing practitioners with both international perspectives and local insights [2] Innovative Format - The forum features a diverse activity matrix, including expert presentations, interactive workshops, and roundtable discussions, creating a comprehensive learning environment that combines theory and practice [2][4] - This unique setup allows for immediate feedback and validation of cutting-edge technologies and business models discussed at the forum [4] Market Potential - China is recognized as one of the fastest-growing coffee consumption markets globally, showcasing significant development potential [4] - A special segment focusing on the Chinese market will explore how technological innovation, process improvement, and business model innovation can drive the transformation and value enhancement of the specialty coffee industry [4] Expert Participation - The forum brings together industry leaders and experts from various countries, including Brazil, Denmark, Switzerland, Indonesia, Panama, and China, fostering collaboration and knowledge exchange [5] - Participants will have the opportunity to engage in practical experiences, such as observing world champions' creative interpretations and participating in tasting sessions [5]