2 1 Shi Ji Jing Ji Bao Dao·2025-10-27 08:20Core Insights - The "Mushroom Power Planet" agricultural product promotion event in Shaoguan successfully integrated local culture and tourism, attracting nearly 10,000 participants offline and generating over 50 million online exposures [1][2][4] - The event utilized a live-streaming sales model, significantly enhancing consumer engagement and driving sales through platforms like TVB, which attracted nearly 3 million online viewers [2][3] - The launch of the "Shaozhou Good Scenery" platform aims to create a sustainable online sales channel for local products, promoting year-round purchasing habits among consumers [3][4] Group 1 - The event showcased over 60% of Guangdong's edible mushroom production, emphasizing the region's agricultural strength [1] - The integration of local cultural elements, such as Cantonese food discussions and traditional performances, enhanced audience interaction and experience [2][3] - The event's innovative approach transformed traditional agricultural marketing by creating immersive experiences that combined food tasting, cultural performances, and direct interaction with celebrities [3] Group 2 - The collaboration with Hong Kong TVB for live streaming significantly amplified the event's reach and sales impact, demonstrating the effectiveness of media partnerships in agricultural promotion [2][3] - The event highlighted the modernized industrial chain of Shaoguan's edible mushroom sector, showcasing advancements from research to production [3] - The focus on agricultural and cultural integration not only boosted local product visibility but also stimulated the tourism market, positioning Shaoguan's regional brands prominently [4]