Vatti(SZ:002035) Xin Lang Zheng Quan·2025-10-27 08:52Core Viewpoint - The event "Vatti Clean Music Festival - 2025 Vatti Night Chongqing Station" hosted by Vatti, a leading brand in high-end kitchen appliances in China, successfully combined music and brand promotion, enhancing the concept of quality living in Chongqing [1][8]. Product Highlights - Vatti showcased a range of stylish and technologically advanced kitchen appliances, including the A500 integrated drinking center, QH1i wall-mounted boiler with 108% thermal efficiency, B6S dishwasher with first-class cleaning coverage, GW6i beauty bath water heater, QX01 multi-functional cooking device, and J6230ZS range hood with high airflow and static pressure [3][5]. Brand Commitment - Vatti has been committed to user-centric principles for nearly 30 years in the Sichuan-Chongqing region, focusing on delivering high-quality kitchen appliances and the concept of "serious living" to households [5][10]. - The company has evolved from a gas stove manufacturer to a comprehensive kitchen and bathroom expert over 33 years, expanding its product range to include various kitchen appliances [5]. Event Significance - The "Vatti Night" has transformed into a long-term activity IP that connects the brand with users, moving beyond traditional promotional events to create emotional connections through music [8][10]. - The event serves as a platform for Vatti to express its value proposition, emphasizing that kitchen appliances are not just functional tools but also guardians of a high-quality lifestyle [10]. Market Impact - The event aims to invigorate the market by showcasing products in real-life scenarios, appealing to consumers' desires for quality and experience rather than mere functionality [10]. - Vatti's ongoing "Vatti Night" events, from Taiyuan to Chongqing, are expected to further enhance brand engagement and provide innovative, creative, and youthful ideas for brand building in the kitchen appliance industry [10].