Amazon says India's e-commerce exports top $20 billion, despite US tariffs

Core Insights - Amazon has facilitated Indian sellers to exceed $20 billion in total exports, with nearly $7 billion achieved this year, as small businesses adapt to new U.S. import tariffs imposed in August [1][2] - The company aims to reach $80 billion in exports by 2030, driven by increasing global demand for various product categories [1] Export Impact and Tariffs - The U.S. doubled tariffs on certain goods to 50% starting August 27, affecting thousands of Indian artisans and small businesses, particularly in textiles, shrimp, gems, and jewelry [2][4] - Despite the tariffs, Amazon executives noted that the overall export impact has been limited, focusing on controllable factors rather than short-term trade challenges [2] Growth of Amazon's Global Selling Program - Amazon's Global Selling program, launched in 2015, allows Indian small- and medium-sized enterprises to sell to 18 global markets, with the U.S. being the top destination [3] - The exporter base on Amazon has grown to approximately 200,000 sellers, a 33% increase in one year, with contributions from various states and union territories [4] Milestones and Future Projections - The $20 billion export milestone was reached ahead of the end-2025 target, with significant contributions from smaller cities [5] - Categories such as health, beauty, home, apparel, and toys have seen growth rates exceeding 35% annually [5] - In 2024, smaller manufacturing hubs like Panipat and Karur shipped goods worth nearly $160 million, highlighting the rise of these regions [6]