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文物元素 “活” 进日常!“资源+创意+市场” 文创融合激活文化消费新动能
Yang Shi Wang·2025-10-27 09:20

Core Insights - The integration of cultural elements from museums into modern consumer products is creating new opportunities for engagement and revenue generation [1][5][7] Group 1: Museum Cultural Products - The Luoyang Museum has developed 38 new cultural products this year, generating over 22 million yuan in revenue through multi-channel sales [5] - The design of these products extracts core elements from ancient artifacts, such as the "Tang Dynasty Gold and Silver Mirror," to create modern narratives that resonate with contemporary audiences [3][7] - The collaboration between the Luoyang Museum and cultural enterprises aims to transform ancient artifacts into fashionable items, moving from "single product hits" to a "systematic output" approach [7] Group 2: Innovative Product Design - The Shanxi Museum's cultural team has designed hair accessories inspired by ancient bronze artifacts, blending historical significance with modern aesthetics [8][10] - The use of acrylic materials alongside traditional designs enhances the elegance and appeal of these products, making them suitable for contemporary fashion [10]