短剧资源战打响，独家合作、原创孵化成主流

Core Insights - The report by iResearch indicates that web literature IP has become a cornerstone for short drama content, with a significant increase in adaptation licenses for micro-short dramas, reaching over 1,600 new licenses in 2024, a year-on-year surge of 81% [1][2] - More than half of the current short dramas are adapted from web literature IP, with this figure rising to 80% in the case of hit dramas, establishing web literature IP as a recognized "key to success" in the industry [2] Group 1: Market Trends - The male-oriented IP short dramas are emerging as a blue ocean market, with a 127% year-on-year increase in social media discussions, while female-oriented IP dramas are facing intense competition and content homogenization [3][5] - The current market dynamics show that female-oriented dramas dominate with a 70% share, but the male-oriented segment is gaining traction and is seen as a new growth engine [3][5] Group 2: Key Players and Collaborations - The partnership between Shan Hai Xing Chen and Feilu Novel has resulted in the acquisition of exclusive adaptation rights for over 600,000 IPs, positioning Shan Hai as a significant player in the male-oriented short drama market [12][16] - Feilu Novel, with over 300 million daily active users and a strong author base, is recognized for its impactful content creation, contributing significantly to the male-oriented short drama landscape [12][10] Group 3: Strategic Models - The competition in the short drama industry is shifting from content creation to IP resource acquisition, with three primary models emerging: exclusive cooperation, non-exclusive cooperation, and original IP development [17][20] - The exclusive cooperation model allows platforms to secure unique IP resources, creating competitive barriers, as seen in the collaboration between Shan Hai and Feilu [17][21] - The original IP model enables platforms to develop proprietary content, enhancing brand loyalty and user engagement, exemplified by Shan Hai's "Peach Blossom Lane" initiative targeting female audiences [20][21]