CTG DUTY-FREE(SH:601888) Jing Ji Wang·2025-10-27 10:41Core Insights - The article highlights the successful integration of duty-free shopping and cultural experiences at the CDF Haikou International Duty-Free City, particularly through the Whisky Museum, which has welcomed over 4.9 million visitors and won the 2025 AWE Award for "Whisky Experience Space" [1][3] Group 1: Whisky Museum and Events - The Whisky Museum features a massive whisky wall displaying over 2,000 whiskies from more than 130 brands, including the top ten global whisky brands, enhancing consumer engagement through immersive experiences [1][3] - The "Whisky Carnival" launched on October 25 includes various activities such as a 30-day unlimited tasting card for 199 yuan, blind tasting competitions, and pop-up stores from international brands [3][4] - The museum aims to provide a multi-dimensional immersive experience, combining education, tasting, and shopping, thereby enriching the duty-free shopping experience [4][8] Group 2: Brand Collaboration and Market Strategy - The event showcases the ability of the company to connect global brands with the Chinese market, featuring both international classics and emerging local distilleries [4][9] - The museum's design incorporates elements of traditional Chinese aesthetics, aiming to create a unique "Chinese flavor" in whisky, thus appealing to local consumers [9][10] - The company plans to leverage upcoming adjustments in the Hainan duty-free policy to further enhance the integration of duty-free shopping and cultural tourism, aiming to improve customer experience and consumption value [10]