2025中国网络视听金橙指数正式发布

Core Insights - The 2025 China Online Audio-Visual Golden Orange Index was released, evaluating various online audiovisual works and creators, reflecting their influence and audience preferences [1][2] Group 1: Golden Orange Index Overview - The Golden Orange Index is a comprehensive evaluation system developed by the China Online Audio-Visual Association in collaboration with prominent research institutions and universities, utilizing big data and a combination of algorithmic and manual assessments [2] - The index focuses on four primary indicators: "communication power," "leading power," "influence," and "credibility," with objective indices accounting for 70% and professional indices for 30% of the overall score [2] - The evaluation covers over 20,000 online audiovisual works released from January 2024 to March 2025, based on extensive data processing and expert evaluations [2] Group 2: Industry Trends - Trend 1: The index confirms that online audiovisual creation is increasingly aligned with a "people-centered" approach, driven by the preferences of nearly 1.1 billion users in China, who spend over 3 hours daily on average [6][4] - Trend 2: The index highlights three key characteristics of micro-short drama development: inclusivity, boundary integration, and industry prosperity, with the market size reaching 50.4 billion yuan and creating 648,000 jobs in 2024 [8][7] - Trend 3: The index indicates that high-quality content creation is crucial for long videos to achieve market breakthroughs, with a user base of 752 million by December 2024, marking a new high since 2018 [9] - Trend 4: The index illustrates that digital and intelligent technologies are profoundly transforming audiovisual production and forms, with significant improvements in production efficiency and content expression through advanced technologies [10] Group 3: Future Outlook - The Golden Orange Index aims to continue serving as a guiding force for the industry, promoting high-quality development and encouraging the creation of more excellent online audiovisual works that convey positive energy [10]