Allstate issues new guidance to protect shoppers as identity scams surge ahead of the holidays

Core Insights - Identity theft is increasing earlier than expected, with a significant rise in fraudulent account activity observed in October, surpassing the typical peak months of November and December [2][5] - Allstate reported preventing over $9 million in potential losses from fraud applications and new account scams in October 2024, with fraud applications constituting nearly 70% of all cases [3][7] - New account fraud is identified as the most financially damaging type of fraud, with estimated losses exceeding $7.3 million [3][7] Fraud Trends - A seasonal spike in employment-related scams is noted, targeting job seekers through fake postings and payroll schemes [4] - Scammers are adapting their tactics to exploit consumer urgency during peak shopping periods, particularly in October [5] - The overall volume of scam activity is expected to remain high in November and December, with increasing financial stakes as the holiday season approaches [5] Types of Scams - Aggressive scams targeting holiday shoppers include fake online retail stores, TikTok Shop scams, phishing attacks, and package delivery scams [8] - Risks associated with third-party platforms and secondhand marketplaces are highlighted, including less stringent seller verification and compromised payment security [9] Protective Measures - Allstate offers tools like Allstate Digital Footprint to help consumers stay ahead of scams, with identity restoration specialists available to assist victims [10] - Recommendations for safe online shopping include using credit cards, tracking purchases, and being cautious of suspicious deals [6]